The annual Naturally Good Awards is a pinnacle event in the natural and conscious products industry calendar. Not only do winners enjoy the gains of a turbo boost in brand exposure, but each year, this recognition has led to new paths of significant opportunity.
Winners (and runners-up) have gone on to strike substantial business deals and prominent connections with other industry professionals, sometimes taking them in a direction they never imagined.
2025’s Naturally Good Awards (sponsored by WellBeing and Eat Well Media) took place at Sydney’s chic waterside lounge, Bungalow 8. Competition was as fierce as ever, with the full Naturally Good community eager to see which brands would take the accolades in this landmark 10-year celebratory year.
Congratulations to Mud Organics, awarded Best Beauty & Personal Care Product for their Peptide Collagen Moisturiser!
Find out more about the story behind their remarkable award-winning product and get the inside scoop on how the experience has helped raise the bar for their business in this exclusive Q&A.
Tell us a bit about your brand story
Mud Organics was born from lived experience. Founded in 2021, by two women navigating their own health challenges. Our mission has always been to go deeper than skincare — to create products that support women from the inside out. With a focus on ingestible wellness and topical rituals, our range is rooted in nature and backed by science. Sea buckthorn is our hero ingredient, and supporting women is at the heart of the brand. From humble beginnings, to now serving tens of thousands of women globally, we’re building a brand that’s as much about empowerment and education as it is about results.
What’s the story behind your award-winning Peptide Collagen Moisturiser?
Our moisturiser was developed with a clear mission: to create a cream that’s results-driven, repairs the skin and is not ‘white-labelled’. The key ingredient is Sea Buckthorn. A customer can receive a double impact of using both Sea Buckthorn Serum and Peptide Collagen moisturiser, to help improve the skin’s elasticity and barrier, to make it more hydrated, soft and calm. It’s also made to help people with sensitive skin.
What have been your top gains from Naturally Good 2025?
Naturally Good gave us an opportunity to work with ‘Retail Beauty’ magazine and be one of three Australian brands to travel to Shanghai and represent Australia at the ‘China International Beauty Expo’ (CIBE). This gave us a lot of insight, connections and understanding on how to enter the Asian market. Mud Organics also won an excellence award at the awards ceremony in Shanghai, presented by Lin Lin, CEO & Head of International Business for CIBE.
Mud Organics also now has a new distributor, ‘Go Vita’, who we approached at the Naturally Good Expo, and are now in stores across Australia.
How do you see Mud Organics growing in the coming year?
2026 will be about deeper connection and greater reach. We’re expanding into retail stores across Australia, launching new products to support women’s health, and investing in content and community. We’ll continue to educate our audience on the power of sea buckthorn while growing our presence in international markets.
What advice would you give to other up-and-coming brands hoping to enter the Naturally Good Awards in 2026?
Know your “why” and lead with it. The most powerful brands are the ones built on purpose and consistency. Be transparent in your sourcing, back your claims with science, and never underestimate the value of real customer results. The Naturally Good Awards are a brilliant opportunity to share your impact — so tell your story and tell it boldly.
Keep up with Mud Organics via their socials, plus find out more on this year’s worthy winners here.