Australia’s Trusted Partner for Custom, Sustainable Packaging Solutions
Innovative. Sustainable. Hassle-Free.
Primepac is Australia’s leading one-stop custom packaging provider, delivering tailored, eco-conscious solutions for brands of all sizes. From bottles, jars and tubes to luxury boxes and accessories, Primepac combines deep industry expertise with sustainable innovation—helping businesses align packaging with their brand values and environmental goals. Explore the full range in their 2025 Product Catalogue to discover custom solutions for your brand.
Solving Packaging Challenges—So You Don’t Have To
Founded by Bryan, Primepac was born from a simple insight: most businesses struggle with packaging. Between communication gaps with manufacturers, inconsistent quality, and the complexities of sustainable materials, brands waste time and resources navigating the process alone.
That’s why Primepac offers a seamless, end-to-end service—handling everything from material sourcing and prototyping to quality control and global delivery. Their team eliminates the guesswork, acting as a single point of contact so brands can focus on growth.
“We don’t just sell packaging—we solve problems,” says Bryan. “Cost hurdles, production roadblocks, sustainability targets—we treat our clients’ challenges as our own. Because when they succeed, we succeed.”
Core Value: “Do the Right Thing”
Guided by the motto “Do the Right Thing,” Primepac goes beyond transactions:
- Scalability: They negotiate better costs, streamline production, and ensure brand consistency.
- Sustainability: Offering FSC-certified paper, PCR materials, and eco-friendly pumps to reduce environmental impact.
- Partnership: “We care deeply—about our work, our clients, and doing things right. Because ‘right’ means better,” Bryan emphasises.
Deep Customisation—Beyond the Basics
According to Primepac’s account managers, Cholin and Ivy, differentiation isn’t just about custom-shaped moulds. Even standard packaging can be elevated with:
- Advanced decoration: Gradient finishes, metallisation, matte coatings.
- Precision branding: Consistent colour, aligned typography and packaging that works as it should.
“Industry standards vary wildly, making quality control a nightmare,” notes Cholin. “We enforce strict production oversight so brands get consistent, premium packaging—every time.”
New Sustainable Solutions: All-Plastic Pumps & Refillable Packaging
This year, Primepac unveiled two breakthrough innovations at Naturally Good 2025:
- All-plastic pumps: Fully recyclable, eliminating traditional metal springs and glass balls which are difficult to separate.
- Refillable bottles and pouches: Reducing waste for beauty, wellness, and FMCG brands.
“We’re thrilled to showcase these solutions,” says Cholin. “Sustainability isn’t a trend—it’s the future. And we’re helping brands get there.”
A New Website for a Smoother Journey
Primepac has launched a fully revamped website, providing brands with a user-friendly platform to discover tailored packaging solutions. The upgraded site boasts an expanded product library complete with detailed specifications, helping clients make quicker, well-informed decisions. Additionally, a new inspiration gallery showcases curated case studies, highlighting how custom packaging solutions have empowered brands to elevate their market presence. Explore the Inspiration Gallery for real packaging success stories.
Explore custom packaging solutions and see how Primepac can help your brand shine.
You can find Primepac at Stand C12 at Naturally Good this May. Register for free today.