Global By Nature and Complete Health Products Join Forces to Create a Health Food Distribution Powerhouse
February 2025 — Two of Australia’s most respected health food distributors, Global By Nature and Complete Health Products, are merging to form a premier distribution leader across the Eastern Seaboard. This strategic union brings together decades of expertise, deep industry relationships, and a shared passion for delivering the best in natural, organic, and sustainable products.
Effective June, 2025, the newly established entity will operate as Vitalus Pty Ltd, combining the strengths of both companies to provide an expanded portfolio of premium health, wellness, and sustainable brands to retailers nationwide.
The leadership team of Vitalus will be spearheaded by Ryan McLintock, former GM of Global By Nature, as CEO, with Peter Beetz (Founder, Global By Nature), Stephen Powell (CEO, Complete Health Products), and Kathryn Powell (Founder, Complete Health Products) forming the Board of Directors.
“Growing from a single product to this milestone merger is a true lifetime achievement — one I’m immensely proud of.” – Kathryn Powell
“I’m excited to lead this next chapter as we bring together two passionate teams, connect innovative brands with retailers, and meet growing consumer demand in a dynamic health and wellness market.”– Ryan McLintock
With this merger, Vitalus is poised to elevate the industry standard—expanding distribution capabilities, enhancing supplier partnerships, and responding to the growing demand for health-conscious choices with greater agility and innovation. While the company evolves, its core values remain unchanged: unwavering commitment to quality, sustainability, and exceptional service.
Suppliers, retailers, and employees can expect a seamless transition, with Vitalus ensuring continuity, reliability, and even greater opportunities for growth in the dynamic health and wellness market. Further details will be shared in the coming weeks as the integration progresses.
For all enquiries, please contact:
Ryan McLintock – CEO, Vitalus Pty Ltd
[email protected]
www.vitalus.com.au