Success Comes Naturally At Leading Healthy Living Trade Event, Naturally Good Expo

Jun 17, 2024

Naturally Good 2024 was an unforgettable experience - the energy surging through the show was undeniably upbeat and vibrant, and the feedback we’ve received from exhibitors and visitors alike has been overwhelmingly positive.

Australia’s leading natural and healthy products trade event Naturally Good has officially wrapped for 2024. Hosting over 200 exhibitors from Australia and beyond, across categories including food, beverage, beauty, health and home at Sydney’s ICC on the 3rd and 4th of June, the annual event has been coined a success by both visitors and organisers.

In its ninth year, this year’s expo did not rest on it’s laurels, with more activations than ever before and the theme ‘The Natural Place to Grow’ shining through in all aspects of the two-day event, with exhibitors and buyers leaving inspired and connected.

Naturally Good Event Director Sofie Teh comments on the outcome of the event, “Naturally Good 2024 was an unforgettable experience – the energy surging through the show was undeniably upbeat and vibrant, and the feedback we’ve received from exhibitors and visitors alike has been overwhelmingly positive. We experienced genuine excitement and full active engagement across all aspects of the show’s diverse range of offerings. From the expo floor to the Summit and Awards – this year saw the industry discovering and engaging with the freshest and hottest items set to shake up the natural, health and wellness market.”

Among the show floor were exhibitors including Natures Farmer Sea, which showcased its viral Irish Sea Moss Gel products and was voted People’s Choice Winner for 2024; Innerbloom NZ, sharing its functional RTD range of cold drip coffee; Euclove featuring their natural cleaning products and Petite Skin Co displaying their simplified tween friendly skincare range.

The annual Pitch Fest once again provided a platform to five promising health and wellness businesses including Eat Crumble, The Vitality Project, Heartful Flavours, Health Kultcha and Neon Goat, who had the opportunity to pitch their passion to a range of experts and trade buyers. Neon Goat emerged as the winner, with its Schvitz Stick product.

The annual Awards Gala was said to be “awe-inspiring,” with brands who took out top gong including The Little Oak Company, Naked Rivals, Fine Fettle Foods, Red Seal, MilkLab, I’m Nutrients, Tulita, Lust Minerals, Cell Squared, Faith in Nature as well as industry leaders from GR8 Health and Trailblazers Oborne Health Supplies, Barry and Gillian Oborne..

This year’s speaker sessions at both the Summit and on the expo floor produced compelling exclusive industry discussions, delivered by some of Australia’s most influential thought-leaders in retail and the natural, health and wellness space.

SWIISH founders and sisters Sally Obermeder and Maha Corbett headlined the Summit, with their keynote generously delving into the behind the scenes of their now extremely successful company, from managing start-up finances to facing and overcoming bankruptcy. Visitors left energised with invaluable insights and perspectives on the future of the industry.

Brand new to the 2024 show was the Beauty Stage, which “exceeded all expectations.” Featuring a lineup of top speakers handpicked by Cathy Tolpigin founder of The Green Edit, the hottest consumer trends in beauty today were unveiled. Sessions held at this stage covered everything from the rise of clear beauty and growing desire for tween skincare products, purchasing power of women over 50 and men’s personal care.

Never ceasing to amaze, the Australian Organic Alley’s Taste Experience, new to 2024, also generated extreme interest, as the dedicated section of the exhibition floor was bursting with an array of fully certified organic products.

“Planning for the 10th edition of Naturally Good 2025 is already well underway. I’m excited to reflect on how we’ve matured over the years and remain incredibly grateful for the support of our Naturally Good community over the past decade. We’re dedicated to the ensuring Naturally Good continues to be the thriving destination that evolves and accelerates with the pace and needs of the natural, health and wellness market, whilst empowering this very special industry,” adds Sofie Teh.

Naturally Good Expo will return in on May 26-27 2025 at Sydney’s ICC for the 10th Anniversary of the show.

For more information or to arrange an interview with Event Director Sofie Teh, please contact Mia at

About Naturally Good

Naturally Good is the leading trade show for the natural, organic, and healthy products industry in Australia. The event brings together producers, manufacturers, retailers, and industry professionals to showcase the latest trends and innovations in the sector.

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