For today’s younger consumers, buying certain FMCG products isn’t just about function—it’s about identity. From the sparkling can in your hand to the brand on your bathroom shelf, product choices have become social currency, conveying status, aesthetics and values. In a world where image is everything and attention spans are short, successful brands are tapping into culture, community and storytelling to turn everyday items into must-have symbols of lifestyle and taste.
Join PR veteran and founder of GOOD APPETITE. Nastasia Jenkinson and Caitlin Elliott-Jones, founder of Little Collins Studio as they share practical examples to help you grow your younger tribe. You’ll learn how to use PR activations, social media and influencers to launch and build a successful FMCG brand; the importance of hybrid media/PR models; building cult-status brand communities that drive advocacy in a fast-paced world; and ultimately creating campaigns that share themselves.
