The UK retail market is evolving rapidly, shaped by shifting consumer priorities, economic pressures, and changing global markets. House prices have soared, energy bills are high, and life is a challenge—but consumers still want to enjoy the finer things. If your brand brings wellness, purpose or joy, they’re still ready to buy—you just need to reach the right people at the right time with the right message. While the UK presents exciting opportunities for Australian brands looking to expand, it also offers valuable lessons for retailers navigating similar pressures at home. From the rise of affordable luxury and functional wellness to conscious consumerism and retail reinvention, this session explores five key trends driving UK shopper behaviour—and what they mean for brands, retailers, and the future of natural products. Whether you’re looking to grow internationally or stay ahead of local market shifts, you’ll walk away with practical, real-world insights to help you adapt, innovate and thrive.