Caitlin Elliott-jones

Caitlin Elliott-Jones is the Founder and Marketing Director of Little Collins Studio, a consult-in Marketing Management agency specialising in building FMCG brands that stand out in Australia’s most competitive retail environments. With a decade of experience spanning brand strategy, project management and campaign development, Caitlin has helped launch and grow products now found on shelves at Coles and Woolworths across Australia. Her work blends commercial insight with cultural relevance, crafting brand identities and marketing campaigns that drive both sales and sentiment. Passionate about turning everyday products into meaningful lifestyle brands, Caitlin leads a team that brings FMCG stories to life through smart creative, sharp positioning and always-on marketing.