Despina Lord

Despina Lord
Founder, Wellbeing Empowered Collective
Despina Lord is a leading figure in Australia’s complementary medicine sector, with over 25 years of experience across clinical practice, executive leadership, and commercial strategy. A qualified naturopath, nutritionist, and medical herbalist, she has served key industry associations and led major brand and product success stories for companies including Blackmores.
Wellbeing Empowered (WE) was born from Despina’s vision to make business easier for both small and large natural health companies. After decades in the field, she recognised a critical gap—brands often lacked access to end-to-end support that combined deep industry insight, technical and regulatory knowledge, and a true understanding of the entire business value chain. That’s where WE steps in.
WE is a specialist agency uniquely positioned at the intersection of technical expertise, regulatory strategy, commercial thinking, and consumer engagement. From concept through to market, Despina and her team of trusted experts bring together scientific integrity and strategic marketing to drive strong, cohesive, and commercially successful brand stories across all platforms—digital, practitioner, and consumer.
With a commitment to authenticity, innovation, and results, WE empowers businesses to translate their natural health offerings into powerful market propositions, always with the commercial landscape and end consumer in mind.
At Naturally Good, Despina shares how aligning science, insight, and storytelling can build brands that truly thrive in today’s natural health marketplace.