Effie Asafu-adjaye

Guided by Effie Asafu-Adjaye, Director of Beautiful Sparks, a beauty brand consultancy, the panel will explore each founder’s insights, their approach to sustainability and the importance of brand experience—both in-store and online—in creating loyal, connected communities. Expect an honest and uplifting discussion on how these founders are building purposeful brands and creating a strong, values-aligned experience. Whether you’re a brand founder or retailer of beauty and personal care products, this session offers valuable insights into today’s consumer and building modern beauty brands that are both intentional, authentic and future-ready.