26-27 May 2025

Speaker Profile

Effie Asafu-Adjaye

Beautiful Sparks

Effie is the Founder & Director of Beautiful Sparks, an international beauty and fashion brand building consultancy. Beautiful Sparks helps beauty and fashion businesses get more fanatics in love with their brands by refining their brand strategy, messaging, branding and visual identity, content storytelling, and community building strategy. Effie brings over 16 years of experience in brand building, having previously worked with industry leaders such as Jurlique, LVMH, and prestigious global brand strategy consultancies.

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