Nicci Herrera
Percolate Media (Retail Beauty)
Nicci has over 25 years’ experience across many aspects of the beauty industry – publishing, retail, marketing, strategy and sales. Nicci is knowledgeable and passionate about business building. Thanks to her various role in sales development management, she has an all-encompassing retail business-building expertise on many levels of what really happens on the department store floor, at front of house in the pharmacy beauty, in airport travel retail and the aisles of DDS; and has unique insights into the power of ‘the girl on the shop floor’. Nicci’s driving force has helped lead the next chapter of Retail Beauty to a 360-degree tool for brands to build awareness, educate the industry, secure distribution and help gain global exposure.