1-2 Jun 2020

Pitch Fest

Held for the first time on the expo floor, finalists will pitch to a panel of esteemed judges and expo visitors for the chance to win a valuable prize package.


The Naturally Good Pitch Fest puts your brand in the spotlight!

Craft your perfect pitch and present on the main stage at Naturally Good, to a panel of esteemed judges and event visitors – including retailers, distributors and investors!

Held for the first time on the main stage at Naturally Good, the Pitch Fest elevates innovative natural, organic, sustainable and healthy start-ups by growing industry awareness and connections to help accelerate growth.

After your pitch, judges from industry, retail, and investment provide instant feedback on market opportunity, packaging, viability and the pitch.  The winner receives the title of Naturally Good Pitch Fest Champion, invaluable feedback and connections, and a prize packaged valued at more than $10,000.

The Judges

Emma Coath

Emma is the Managing Director of Rocket Seeder Limited in Australia and a Director of GROW Agrifood Tech Accelerator in Singapore. She has a passion for building a sustainable food and agriculture sector through supporting innovative entrepreneurs.

Lucie Hankin

Lucie Hankin is an investor at Grok Ventures, a private investment company that backs world-class teams solving big problems to shape a better future. Lucie’s background is in law, investment banking and working with early to late stage start-ups and consumer brands in Australia and the UK.

Ann Cattelan

Ann Cattelan is a complementary healthcare specialist with broad experience spanning 34 years. She’s worked with Go Vita Distributors for 17 years and currently heads up national marketing and new product development. Over the years Ann has been closely involved with supplier liaison and product ranging with Go Vita.

Lisa Crawford Jones - Facilitator

Lisa Crawford Jones is an award-winning journalist, publisher, editor and senior communicator who thrives in creating partnerships that bring stories to life in print, digital and live formats. She’s the content manager to Naturally Good expo and Business Summit, and editor of What’s New in Healthy Products.

The Details

The Pitch

The challenge? Create a lasting impression in 4 minutes. Present your brand centre stage at Naturally Good and get noticed by retailers, distributors, investors and others.

The Players

Emerging natural, organic and healthy product brands across food and beverage, beauty and personal care, natural health and wellness and home and living categories. Respected industry veterans judging the finalists. Engaged attendees including retailers and distributors.

The Prize

The prize package includes a 9m2 inline stand at Naturally Good 2021. Actionable insights from our judges on the day, a 30 minute one-one-follow up meeting with Rocket Seeder Managing Director Emma Coath, and a meeting with the buying team at Go Vita.
The winner will also be featured in a blog on the Naturally Good website & monthly newsletter, as well as on media partner What’s New in Healthy Products.

The Format

The Pitch Fest runs during the Naturally Good expo. Finalists will present their pitch on stage to the expo audience including other brands, retailers and distributors, and the judging panel. Each presentation will be 4 minutes long, followed by direct feedback and Q&A with the judges, who will select a winner to be announced at the end of the day.

The Selection Process

Initial applications are made online with the best 5 offered the opportunity to present live on stage in the finals. Naturally Good staff and a panel of judges select finalists based on the strength of their applications (and not on a first-come, first-served basis). Decisions by the selection committee are final.
The applications will re-open once new event dates have been confirmed .

Application Criteria

Companies must meet the following criteria to be considered:

  • Brand revenue less than $500,000
  • You’ve been in business for at least one year
  • You have liability insurance
  • You produce in a licensed facility
  • Company must be in good legal and financial standing (e.g. not in bankruptcy protection)
  • Company must be based in Australia with Australia as its primary target market
  • Brand must be a natural, organic, sustainable or better-for-you product, crafted with consideration of its ingredients and their impact
  • Brand must be a consumer packaged good currently available for consumer purchase in Australia
  • Brand must be aimed at the consumer retail market (not restaurant or foodservice)

How did it work out for our previous winners?

Swag Australia

One could say Swag Australia founder Peita Pini had a successful 2019. Not only did the business appear on Channel 10 series Shark Tank, they also won the Naturally Good 2019 Pitch Fest!

Read More

Uplift Food

Kara Landau's passion – and her product – proved to be the winning formula in 2018, as she pitched her company Uplift Food to eventually nab the prize.

Read More
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