Calling Early-Stage Entrepreneurs!

Pitch your innovative ventures to judges and fellow start-ups at our friendly competition, the Pitch Fest.

Get instant feedback from retail, distribution, and investment experts on market opportunity, packaging, and viability.

Win the title of Naturally Good Pitch Fest Champion, valuable feedback, connections, and a prize package worth over $10,000!

The Format

On day 2 of Naturally Good expo! Finalists will present their pitch live on stage to the expo audience including other brands, retailers and distributors, and the judging panel. Each presentation will be 4 minutes long, followed by direct feedback and Q&A with the judges, who will select a winner to be announced at the end of the day.

The Selection Process

Apply online! The top 5 entries will present live on stage in the finals. Finalists are selected by Naturally Good staff and a panel of judges based on application strength, not first-come, first-served. Decisions by the selection committee are final.

Application Criteria

Companies must meet the following criteria to be considered:

• Brand revenue less than $500,000
• You have liability insurance
• You produce in a licensed facility
• Company must be in good legal and financial standing (e.g. not in bankruptcy protection)
• Company must be based in Australia with Australia as its primary target market
• Brand must be a natural, organic, sustainable or better-for-you product, crafted with consideration of its ingredients and their impact
• Brand must be a consumer packaged good currently available for consumer purchase in Australia
• Brand must be aimed at the consumer retail market (not restaurant or foodservice)
• Must not have exhibited at Naturally Good prior to 2024
• Available to attend Naturally Good