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3-4 June 2026 | ICC SYDNEY, DARLING HARBOUR
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Pitch Fest – powered by PATHWISE

Be the first to discover emerging natural brands

Sponsored by

Monday 26 May 2025
ICC Sydney
Free

1pm – 2:15pm

Pitch Fest at Naturally Good Expo 2025 – a Resounding Success!

The hottest brands pitched their products and competed for the champion title and a $10K prize. Attendees had the exciting opportunity to discover the next big thing in natural wellness. The Pitch Fest was proudly sponsored by PATHWISE powered by Universal Counsel.

Congratulations to our Pitch Fest Winner 2025: Not Coffee

PITCH FEST SPONSOR

The Details

The Process

Submit your application to Pitch Fest. If shortlisted, you'll present your pitch live on day 1 of Naturally Good.

The Pitch

Present your brand in front of judges and retailers. Each finalist gets 4 minutes to pitch, followed by feedback. The winner is announced at the Awards & 10 Year Celebration, held at the end of on day 1.

The Prize

You could win:

A 3x2m stand at Naturally Good 2026, Marketing and media exposure, 1:1 feedback session with an expert judge, Universal Counsel strategic workshop, valued at $850(+GST), Feature article and interview and Naturally Good Pitch Fest winner trophy

Meet our Pitch Fest Finalists

Bar None

Founder

Chia Sisters

Founder

Highlands Natural

Founder

Little Harvesters

Founder

Not Coffee

Founder

Yaala Sparkling

Founder

Meet our Pitch Fest Judges

Anna Subritzky

ACS Consulting

Founder

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Anna Subritzky
ACS Consulting
Founder
Anna Subritzky, founder of ACS Consulting, is an FMCG Consultant supporting ambitious consumer brands accelerate growth (sustainably) locally and internationally. During her 20 years in the FMCG industry, Anna has held senior leadership roles in General Management, Sales & Marketing, across multiple countries, channels, business sizes and types.

Brian Nasr

Healthy Food Crew

Founder

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Brian Nasr
Healthy Food Crew
Founder

Brian Nasr found the traditional Contract Manufacturing landscape too painful for his own startup food business to navigate so he decided to change it.

High MOQ’s, outdated processes, too much red tape and no room for collaboration led him to create Healthy Food Crew – a contract manufacturing hub that makes the entire process of getting your product from concept to market as seamless & pain free as possible. 20 years of experience in business and as a brand owner himself is what sets Brian and his team a part in this crazy world of FMCG!

Lisa Crawford Jones

Tomorrowstory

Director

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Lisa Crawford Jones
Tomorrowstory
Director
Director, Tomorrowstory Lisa Crawford Jones is an award-winning journalist, Content Manager to Naturally Good, and owner of marketing + design studio Tomorrowstory, where she serves as Marketing & Creative Director to fast-growing health and wellness brands. A health marketing specialist with more than two decades spanning public and private sectors, Lisa’s held senior positions in public health policy, media, communications, content, brand marketing, and advertising, and is fortunate to have worked on some of Australia’s leading above- and below-the-line health and social behaviour change campaigns. She’s the former Brand & Marketing Manager at Unique Health Products where she led a dynamic team to contribute to the growth of brands like CLIF Bar, ACURE and others across food, drink, beauty and personal care.

Amelia Edwards

Universal Counsel

Founder & Chief Counsel

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Amelia Edwards
Universal Counsel
Founder & Chief Counsel

Amelia is an experienced lawyer, compliance expert, and business strategist, specialising in supporting business in key regulated industries across end-to-end risk & compliance, commercial contracts and market strategy, business structuring, and IP. She has particular expertise in leading her clients in the food & beverage, health & beauty, and broader FMCG industries through the tricky regulatory landscape towards creative solutions that work for them. Amelia is the founder and Chief Counsel of Universal Counsel, the one-stop professionals. There she heads up the new PATHWISE by Universal Counsel F&B/Health and Beauty accelerators. PATHWISE brings together a network of experts, services providers, customers, and investors to help new and scaling businesses forge the best path to success. PATHWISE is the one-stop managed project solution for business change and success, helping businesses get where they want to go (off the ground – up, up – and away!). PATHWISE powered by Universal Counsel – the right experts, the right opportunities – always on call, always in your corner. #UCthedifference.

How did it work out for our previous winners?

Neon Goat

“As an emerging brand, the Pitch Fest was an exceptional experience that allowed me to showcase my brand's vision and gain valuable feedback from esteemed industry judges.” Jackie, founder of Neon Goat and Naturally Good 2024 Pitch Fest Winner. Neon Goat will be exhibiting at Naturally Good 2025, and you can visit them at stand B16.

Compassion Creamery

Pitching the world's first oat crème cheese, Sarah Qian certainty stole the stage in 2022 with her innovative, allergen friendly cheese alternative. Sarah has been busy since being crowned our 2022 winner with her product now being used by Canva, Buddha Bowl Cafe and Oh My Days.

I Am Grounded

It has been a very busy few years for I Am Grounded co-founders, Lachlan and Vanessa. Having launched to market in 2020 and their only pitching experience having been in front of the computer, they then took out the Naturally Good 2021 Pitch Fest!

Swag Australia

One could say Swag Australia founder Peita Pini had a successful 2019. Not only did the business appear on Channel 10 series Shark Tank, they also won the Naturally Good 2019 Pitch Fest!

The Pitch Fest is sponsored by PATHWISE powered by Universal Counsel – the new Accelerator helping F&B and Health/Beauty businesses find their way to success. Applications now open at www.universalcounsel.com.au/pathwise