The Pitch Fest is a unique opportunity for early-stage entrepreneurs to present their ventures and innovations to a panel of judges and fellow start-ups in a friendly competition. The Pitch Fest elevates innovative start-ups with natural, organic, healthy and sustainable solutions by growing industry awareness and connections that help accelerate growth.

Directly after the pitch, our judges from retail, distribution and the investment community provide instant feedback on market opportunity, packaging, viability and the pitch. The winner receives the title of Naturally Good Pitch Fest Champion, invaluable feedback and connections, and a prize packaged valued at more than $10,000.

Congratulations to our 2023 Pitch Fest winner – Eco Pup!

Applications for 2024 to be announced.

The Format

The Pitch Fest runs during the Naturally Good expo. Finalists will present their pitch live on stage to the expo audience including other brands, retailers and distributors, and the judging panel. Each presentation will be 4 minutes long, followed by direct feedback and Q&A with the judges, who will select a winner to be announced at the end of the day.

The Selection Process

Initial applications are made online with the best 5 offered the opportunity to present live on stage in the finals. Naturally Good staff and a panel of judges select finalists based on the strength of their applications (and not on a first-come, first-served basis). Decisions by the selection committee are final.

Application Criteria

Companies must meet the following criteria to be considered:

• Brand revenue less than $500,000
• You have liability insurance
• You produce in a licensed facility
• Company must be in good legal and financial standing (e.g. not in bankruptcy protection)
• Company must be based in Australia with Australia as its primary target market
• Brand must be a natural, organic, sustainable or better-for-you product, crafted with consideration of its ingredients and their impact
• Brand must be a consumer packaged good currently available for consumer purchase in Australia
• Brand must be aimed at the consumer retail market (not restaurant or foodservice)
• Must not have exhibited at Naturally Good prior to 2024
• Available to attend Naturally Good