26-27 May 2025
ICC SYDNEY, DARLING HARBOUR

Pitch Fest

Take the stage to pitch your new creation to key retailers!

Monday 26 May 2025
ICC Sydney
12:30pm - 1:45pm
Free

Pitch your brand at Pitch Fest 2025 for a chance to win the champion title, receive expert feedback, and claim a $10K prize package!

Key Dates:

Apply: 11 Mar – 4 Apr
Judging: 7 Apr – 18 Apr
Shortlist Announced: 24 Apr
Live Pitch: The Pulse Stage, 26 May
Winner Revealed: Awards night, 26 May – get your ticket here.

Apply by 4 April 2025: Pitch Fest Application

The Details

The Process


Submit your application to Pitch Fest. If shortlisted, you'll present your pitch live on day 1 of Naturally Good.

The Pitch


Present your brand in front of judges and retailers. Each finalist gets 4 minutes to pitch, followed by feedback. The winner is announced at the Awards & 10 Year Celebration, held at the end of on day 1.

The Prize


You could win:

A 3x2m stand at Naturally Good 2026
Marketing and media exposure
1:1 feedback session with an expert judge
Feature article and interview
Naturally Good Pitch Fest winner trophy

  • Are you a retailer? Attend the expo to see Pitch Fest in action!
  • Register

Meet our Pitch Fest Judges

How did it work out for our previous winners?

Neon Goat


“As an emerging brand, the Pitch Fest was an exceptional experience that allowed me to showcase my brand's vision and gain valuable feedback from esteemed industry judges.” Jackie, founder of Neon Goat and Naturally Good 2024 Pitch Fest Winner.

Neon Goat will be exhibiting at Naturally Good 2025, and you can visit them at stand B16.

Compassion Creamery


Pitching the world's first oat crème cheese, Sarah Qian certainty stole the stage in 2022 with her innovative, allergen friendly cheese alternative. Sarah has been busy since being crowned our 2022 winner with her product now being used by Canva, Buddha Bowl Cafe and Oh My Days.

I Am Grounded


It has been a very busy few years for I Am Grounded co-founders, Lachlan and Vanessa. Having launched to market in 2020 and their only pitching experience having been in front of the computer, they then took out the Naturally Good 2021 Pitch Fest!

Swag Australia


One could say Swag Australia founder Peita Pini had a successful 2019. Not only did the business appear on Channel 10 series Shark Tank, they also won the Naturally Good 2019 Pitch Fest!

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