30-31 May 2021
ICC SYDNEY, DARLING HARBOUR

Pitch Fest

Businesses have the chance to pitch live to an esteemed judging panel of industry professionals, and audience of buyers for a valuable prize package.

31 May 2021
Speaker Series Stage
Exhibition Opening Hours
Free

The Naturally Good Pitch Fest puts your brand in the spotlight!

Craft your perfect pitch and present on the main stage at Naturally Good, to a panel of esteemed judges and event visitors – including retailers, distributors and investors!

Held for the first time on the main stage at Naturally Good, the Pitch Fest elevates innovative natural, organic, sustainable and healthy start-ups by growing industry awareness and connections to help accelerate growth.

After your pitch, judges from industry, retail, and investment provide instant feedback on market opportunity, packaging, viability and the pitch. The winner receives the title of Naturally Good Pitch Fest Champion, invaluable feedback and connections, and a prize packaged valued at more than $10,000. Scroll down to read more and to apply!

The Judges

Emma Coath


Emma is the Managing Director of Rocket Seeder Limited in Australia and a Director of GROW Agrifood Tech Accelerator in Singapore. She has a passion for building a sustainable food and agriculture sector through supporting innovative entrepreneurs.

Ann Cattelan

Ann Cattelan


Ann Cattelan is a complementary healthcare specialist with broad experience spanning 34 years. She’s worked with Go Vita Distributors for 17 years and currently heads up national marketing and new product development. Over the years Ann has been closely involved with supplier liaison and product ranging with Go Vita.

Lucinda Hankin


Lucie Hankin is an investor at Grok Ventures, investing in and supporting fast growing technology enabled businesses and VC funds, along with cash yielding investments into lower risk-return opportunities like solar funds and debt instruments. Lucie spends most of her time backing technologies and teams that are solving some of the biggest climate challenges.

Lisa Crawford Jones - Facilitator


Lisa Crawford Jones is an award-winning journalist, publisher, editor and senior communicator who thrives in creating partnerships that bring stories to life in print, digital and live formats. She’s the content manager to Naturally Good expo and Business Summit, and editor of What’s New in Healthy Products.

The Details

The Pitch


The challenge? Create a lasting impression in 4 minutes. Present your brand centre stage at Naturally Good and get noticed by retailers, distributors, investors and others.

The Players


Emerging natural, organic and healthy product brands across food and beverage, beauty and personal care, natural health and wellness and home and living categories. Respected industry veterans judging the finalists. Engaged attendees including retailers and distributors.

The Prize


The prize package includes a 9m2 inline stand at Naturally Good 2022. Actionable insights from our judges on the day, a 30 minute one-one-follow up meeting with Rocket Seeder Managing Director Emma Coath, and a meeting with the buying team at Go Vita.
The winner will also be featured in a blog on the Naturally Good website, shared on Naturally Good's social media channels.

The Format

The Pitch Fest runs during the Naturally Good expo. Finalists will present their pitch live on stage to the expo audience including other brands, retailers and distributors, and the judging panel. Each presentation will be 4 minutes long, followed by direct feedback and Q&A with the judges, who will select a winner to be announced at the end of the day.

The Selection Process

Initial applications are made online with the best 5 offered the opportunity to present live on stage in the finals. Naturally Good staff and a panel of judges select finalists based on the strength of their applications (and not on a first-come, first-served basis). Decisions by the selection committee are final.
The applications will re-open once new event dates have been confirmed .

Application Criteria

Companies must meet the following criteria to be considered:

  • Brand revenue less than $500,000
  • You have liability insurance
  • You produce in a licensed facility
  • Company must be in good legal and financial standing (e.g. not in bankruptcy protection)
  • Company must be based in Australia with Australia as its primary target market
  • Brand must be a natural, organic, sustainable or better-for-you product, crafted with consideration of its ingredients and their impact
  • Brand must be a consumer packaged good currently available for consumer purchase in Australia
  • Brand must be aimed at the consumer retail market (not restaurant or foodservice)
  • Available to attend Naturally Good on Monday 31 May 2021 at the ICC Sydney

Application Deadline

  • Friday 14 May 2021

How did it work out for our previous winners?

Swag Australia


One could say Swag Australia founder Peita Pini had a successful 2019. Not only did the business appear on Channel 10 series Shark Tank, they also won the Naturally Good 2019 Pitch Fest!

Read More

Uplift Food


Kara Landau's passion – and her product – proved to be the winning formula in 2018, as she pitched her company Uplift Food to eventually nab the prize.

Read More
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