26-27 May 2025

Pitch Fest

Pitch to expert judges and buyers! The winner walks away with a prize package worth over $10,000.

Tuesday 4 June 2024
ICC Sydney
12:30pm - 1:45pm

Brands can pitch their innovative ventures to judges and fellow start-ups at our friendly competition, the Pitch Fest.

Get instant feedback from retail, distribution, and investment experts on market opportunity, packaging, and viability.

Win the title of Naturally Good Pitch Fest Champion, valuable feedback, connections, and a prize package worth over $10,000!

Congratulations to our 2024 Pitch Fest Winner, Neon Goat!


The Details

The Pitch

Pitch your brand at Naturally Good and get noticed by retailers, distributors, investors and others.

The Players

Join other emerging natural and healthy product brands. Pitch in front of a judging panel and showcase your brand to our visitor audience!

The Prize

Prize includes a 9m2 stand at Naturally Good 2025, valuable feedback from the judging panel, and a featured blog on the Naturally Good website, shared across social media. *T&C's apply.

The Format

On day 2 of Naturally Good expo! Finalists presented their pitch live on stage to the expo audience including other brands, retailers and distributors, and the judging panel. Each presentation was 4 minutes long, followed by direct feedback and Q&A with the judges, who selected a winner to be announced at the end of the day.

The Selection Process

The top 5 entries presented live on stage in the finals. Finalists were selected by Naturally Good staff and a panel of judges based on application strength, not first-come, first-served. Decisions by the selection committee are final.

The Judges!

Application Criteria

Companies must meet the following criteria to be considered:

  • Brand revenue less than $500,000
  • You have liability insurance
  • You produce in a licensed facility
  • Company must be in good legal and financial standing (e.g. not in bankruptcy protection)
  • Company must be based in Australia with Australia as its primary target market
  • Brand must be a natural, organic, sustainable or better-for-you product, crafted with consideration of its ingredients and their impact
  • Brand must be a consumer packaged good currently available for consumer purchase in Australia
  • Brand must be aimed at the consumer retail market (not restaurant or foodservice)
  • Must not have exhibited at Naturally Good prior to 2024
  • Available to attend Naturally Good

How did it work out for our previous winners?


“We weren’t ready to exhibit, so I thought entering the competition would be a good way to explain the product to distributors and judges. I was actually quite shocked to win seeing as we were up against some incredible products.” Francis, founder of Eco.pup and Naturally Good 2023 Pitch Fest Winner.

Read More

Compassion Creamery

Pitching the world's first oat crème cheese, Sarah Qian certainty stole the stage in 2022 with her innovative, allergen friendly cheese alternative. Sarah has been busy since being crowned our 2022 winner with her product now being used by Canva, Buddha Bowl Cafe and Oh My Days.

Read More

I Am Grounded

It has been a very busy few years for I Am Grounded co-founders, Lachlan and Vanessa. Having launched to market in 2020 and their only pitching experience having been in front of the computer, they then took out the Naturally Good 2021 Pitch Fest!

Read More

Swag Australia

One could say Swag Australia founder Peita Pini had a successful 2019. Not only did the business appear on Channel 10 series Shark Tank, they also won the Naturally Good 2019 Pitch Fest!

Read More
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