3-4 Jun 2024

Pitch Fest

Businesses have the chance to pitch live to an esteemed judging panel of industry professionals, and audience of buyers for a valuable prize package.

Date TBC
ICC Sydney

The Pitch Fest is a unique opportunity for early-stage entrepreneurs to present their ventures and innovations to a panel of judges and fellow start-ups in a friendly competition. The Pitch Fest elevates innovative start-ups with natural, organic, healthy and sustainable solutions by growing industry awareness and connections that help accelerate growth.

Directly after the pitch, our judges from retail, distribution and the investment community provide instant feedback on market opportunity, packaging, viability and the pitch. The winner receives the title of Naturally Good Pitch Fest Champion, invaluable feedback and connections, and a prize packaged valued at more than $10,000.

Congratulations to our 2023 Pitch Fest winner – Eco Pup!

Applications for 2024 to be announced.

The Details

The Pitch

The challenge? Create a lasting impression in 5 minutes. Present your brand centre stage at Naturally Good and get noticed by retailers, distributors, investors and others.

The Players

Emerging natural, organic and healthy product brands across food and beverage, beauty and personal care, natural health and wellness and home and living categories. Respected industry veterans judging the finalists. Engaged attendees including retailers and distributors.

The Prize

The prize package includes a 9m2 inline stand at the next Naturally Good. Actionable insights from our judges on the day and much more to be announced.
The winner will also be featured in a blog on the Naturally Good website, shared on Naturally Good's social media channels. *T&C's apply

The Format

The Pitch Fest runs during the Naturally Good expo. Finalists will present their pitch live on stage to the expo audience including other brands, retailers and distributors, and the judging panel. Each presentation will be 4 minutes long, followed by direct feedback and Q&A with the judges, who will select a winner to be announced at the end of the day.

The Selection Process

Initial applications are made online with the best 5 offered the opportunity to present live on stage in the finals. Naturally Good staff and a panel of judges select finalists based on the strength of their applications (and not on a first-come, first-served basis). Decisions by the selection committee are final.

The Judges!

Application Criteria

Companies must meet the following criteria to be considered:

  • Brand revenue less than $500,000
  • You have liability insurance
  • You produce in a licensed facility
  • Company must be in good legal and financial standing (e.g. not in bankruptcy protection)
  • Company must be based in Australia with Australia as its primary target market
  • Brand must be a natural, organic, sustainable or better-for-you product, crafted with consideration of its ingredients and their impact
  • Brand must be a consumer packaged good currently available for consumer purchase in Australia
  • Brand must be aimed at the consumer retail market (not restaurant or foodservice)
  • Must not have exhibited at Naturally Good prior to 2024
  • Available to attend Naturally Good

How did it work out for our previous winners?


“We weren’t ready to exhibit, so I thought entering the competition would be a good way to explain the product to distributors and judges. I was actually quite shocked to win seeing as we were up against some incredible products.” Francis, founder of Eco.pup and Naturally Good 2023 Pitch Fest Winner.

Read More

Compassion Creamery

Pitching the world's first oat crème cheese, Sarah Qian certainty stole the stage in 2022 with her innovative, allergen friendly cheese alternative. Sarah has been busy since being crowned our 2022 winner with her product now being used by Canva, Buddha Bowl Cafe and Oh My Days.

Read More

I Am Grounded

It has been a very busy few years for I Am Grounded co-founders, Lachlan and Vanessa. Having launched to market in 2020 and their only pitching experience having been in front of the computer, they then took out the Naturally Good 2021 Pitch Fest!

Read More

Swag Australia

One could say Swag Australia founder Peita Pini had a successful 2019. Not only did the business appear on Channel 10 series Shark Tank, they also won the Naturally Good 2019 Pitch Fest!

Read More
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