What do today’s beauty consumers really want—and how can brands meet them there with purpose and creativity? In this inspiring founder-to-founder conversation, Ere Perez, a pioneer of natural beauty with more than two decades of global brand building under her belt, and Laura Wright, co-founder of the rising natural skincare brand TUTTOFARE, come together to discuss the evolution of clean beauty, the art of listening to your customer, and what it takes to build brands that resonate deeply and endure.
Guided by beauty brand strategist Effie Asafu-Adjaye of Bright Sparks consultancy, the panel will explore each founder’s insights, their approach to sustainability and the importance of brand experience—both in-store and online—in creating loyal, connected communities. Expect an honest and uplifting discussion on how these founders are building purposeful brands and creating a strong, values-aligned experience. Whether you’re a brand founder or retailer of beauty and personal care products, this session offers valuable insights into today’s consumer and building modern beauty brands that are both intentional, authentic and future-ready.
