The plant-based chocolate bar rivalling a mainstream favourite

Apr 9, 2024

LoveRaw®’s M:lk Choc Peanut Caramel Bar is a plant-based twist on a familiar, nostalgic flavour and it’s making waves in the chocolate aisle. Discover the multi-award winning brand enjoying global recognition and fast growth in Australia.

LoveRaw®’s M:lk Choc Peanut Caramel Bar is a plant-based twist on a familiar, nostalgic flavour and it’s making waves in the chocolate aisle.

The new bar is the latest iteration of the brand’s uncompromising commitment to plant-based chocolate that’s decadent, indulgent and tastes just like real chocolate.

Discover why the multi-award-winning products are enjoying global recognition and brand loyalty in 20+ countries with a rapidly expanding presence in Australia.

M:lk Choc Peanut Caramel Bar

The vegan-friendly M:lk Choc Peanut Caramel Bar is palm oil free with no artificial ingredients. It’s a mouthwatering combo of soft nougat, chewy caramel and roasted peanuts wrapped in LoveRaw®’s signature plant-based creamy m:lk chocolate coating. Designed to taste like the “real thing”, the response to the bar since the launch has been overwhelmingly positive.

The plant-based chocolate segment is booming, with growth set to outpace the mainstream market. There isn’t just one factor behind this boom. For the growing number of consumers following plant-based and vegan diets, the new bar allows them to enjoy a favourite flavour without compromising their dietary choices.

While many consumers turn to plant-based alternatives for dietary concerns, others do so due to conscious concerns. As a certified B Corp, LoveRaw® is committed to doing business responsibly, adding to their appeal with a broad segment of consumers.

The LoveRaw® story

It all started in 2013 with a single food processor. LoveRaw® founders Rimi and Manav were determined to make a plant-based chocolate that was uncompromising on flavour and quality. The budget was tight but their commitment was firm.

The results of their efforts speak for themselves. In the years since, LoveRaw® has sold millions of products. They’ve rejected offers on Dragons Den. And through it all, they’ve maintained an honest, no-nonsense ethos that resonates with consumers worldwide. LoveRaw® dominates the UK market today with a 66% YOY growing market share*.

LoveRaw® also has an impressive social following with 85k+ Instagram followers hungry for the brand’s latest product releases and tasty recipe ideas. The large audience demonstrates the loyal following LoveRaw® enjoys around every corner of the globe.

More than a bar

The M:lk Choc Peanut Caramel Bar joins the LoveRaw® range alongside:

Cre&M® Wafer Bars

With iconic taste, texture and crunch, the plant-based wafers are a sharable treat available in four delicious flavours – M:lk® Choc, White Choc, Salted Caramel and Caramelised Biscuit. The crispy outer shell is complemented with smooth cre&m filling and coated in the brand’s signature plant-based chocolate.

Nutty Choc Balls

LoveRaw® M:lk® Choc Nutty Choc Balls are unapologetically indulgent.

Crunchy hazelnut is coated in vegan hazelnut cream and a crisp wafer shell covered in the iconic m:lk choc topped with hazelnut pieces. Each pack contains no nasties and two delicately wrapped balls.

Discover LoveRaw at Naturally Good Expo

Visit the Unique booth at the Naturally Good Expo to try the delicious LoveRaw® plant-based chocolates. Alternatively, order now through the Unique online shop.

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