Naturally Good Education Announced

Feb 12, 2018

Media Release

Naturally Good Expo, the largest trade event for healthy retailers, brands and practitioners in the Southern Hemisphere, has announced a targeted education program that offers extensive learning opportunities for businesses and professionals within the industry.

Business in the health and wellness sector continues to boom, and that combined with increasing consumer interest, makes staying ahead of the curve and abreast of key industry trends imperative for those working in the industry. The show’s tailored education sessions have been developed to offer practical advice from industry leaders around the country and world, covering the major areas impacting the space, and timed to allow maximum benefit and learning for the audience.

Taking place prior to the show, the Naturally Good Business Summit is a one-day event dedicated to growing health brands. The Summit offers sessions that include essential growth strategies for businesses within the industry and will also welcome for the very first time the Naturally Good Pitch Fest – a platform designed to assist budding entrepreneurs wanting to break into this growing industry, allowing them to pitch their ideas to industry professionals and a panel of veteran judges.

With industry trends and growth strategies in the spotlight, key sessions include:

Global Trends/ Category Insights

Bob Burke is a globally renowned health and specialty products expert, serving on the advisory boards for many top USA natural product companies. Bob will return to Australia to lead a discussion that will include an emerging trend forecast for Australia, all the way from North America – the world’s largest and fast-growing market for healthy products.

Social media ROI: 2018’s Best Practices

Delve into the social media realm with Davitha Ghaissi, Head of Social at The Red Agency for the annual social media briefing. Davitha will discuss how to achieve a real ROI, real fast with the latest reach algorithms, management tools and frontline engagement strategies.

How to pitch to Buyers

Pitching to buyers can be a daunting task for many businesses. This session will host a panel of elite heavyweight buyers who will share insider intel on how you can stand out and pitch your product and land it on the shelves of major national retailers. This session will cover everything from how to approach major food and beverage retailers, complementary medicines and personal care products; attributes of successful products, how ranging decisions are made, to the step you can take instantly to perfect your pitch to retail.

Going Global: Pitfalls, Opportunities and How to Get it Right

Exporting is a critical step to build sales, expand market share, diversify and reduce risk in the Australian marketplace. With 20 years’ experience in the public and private sector of the food and beverage industry, founder of Export Connect, Najib Lawand will talk to two healthy brand owners who’ve walked the path, exploring key pillars to building your global strategy, how to assess your readiness to enter foreign markets and where to seek help.

Other sessions include:

  • Growing a Profitable Brand
  • Building Health Brands in a Disrupted Market: Case Studies of the Coalface
  • How to Finance Growth without Losing Control
  • Getting on Shelf in a Changing Distribution Landscape
  • Investor Panel: How to Vet Investors, Pitch your Business and Get Funded
  • Exporting to the US
  • How to Sell Healthy Products in China

The education offering continues on the show floor, with attendees at the Naturally Good Expo having access to a full two day seminar program. Spanning three theatres, expert speakers will come together to share on everything from how to develop an e-commerce strategy to harnessing the power of digital marketing. This will also include the 2018 Australian Organic Market Report, exploring for the first time exclusive intel on top-selling product categories, emerging trends in shopper behaviour and where the future opportunities lie.

Leading futurist, Alita Harvey-Rodriguez will also join the panel of industry speakers, touching on profitable emails that every business should be using. Along with David Whilley, Director of Growth Tank and founder of Youth Marketing Australia who will explore the next generation of shoppers – Gen Z, who are rapidly becoming Australia’s next purchasing superpower.

The education doesn’t stop there however, with accredited clinical sessions taking place in the Practitioner Theatre. The dedicated practitioner program offers more than 10 hours of education, research and industry insight for practitioners surrounding new ingredients, clinical protocols for preconception nutrition, allergies and immune disorders and much more.

Held at the ICC Sydney Exhibition Centre, Naturally Good is an event not to be missed, offering extensive learning opportunities and boasting the very latest in healthy, natural and organic food, beverage, beauty and home living products. This will also include a vast range of complementary medicines, vitamins, and supplements.

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