30-31 May 2021
ICC SYDNEY, DARLING HARBOUR

Business Summit

Are you a manufacturer, brand or distributor looking for business growth? Whether you’re in the start-up phase or an established player looking to scale, Naturally Good Business Summit delivers the information and connections to transform your business.

Friday 28 May 2021
ICC Sydney
9 AM - 5 PM
Early bird $395; Exhibitor Exclusive $295

Are you a manufacturer, brand or distributor looking for business growth? Whether you’re in the start-up phase or an established player looking to scale, Naturally Good Business Summit delivers the information and connections to transform your business. The knowledge you’ll gain during a single day with access to experts, one-one advice, and connecting with your fellow trailblazers will bring your best out.

The Naturally Good Business Summit program dives into our rapidly growing and changing industry, where you get to hear from an impressive line up of industry leaders and experts on a range of topics, including insights into the hottest trends and topics taking over the natural and organic sector and business advice from the brands making wavesPlus, you’ll get the chance to network with your fellow industry peers and build business relationships.

The day will be filled with a range of sessions all focusing on different aspects of businesses in the industry. Don’t miss out on this opportunity to network face-to-face with speakers and other attendees.

Friday 28 May

Australia’s retail market for natural, organic and healthy packaged goods is changing and evolving shopper behaviours and attitudes to health and wellness are shaping the FMCG industry.

In this fast-paced presentation backed by extensive research, Alistair Leathwood, Chief Commercial Officer – Asia Pacific, IRI will spotlight today’s health and wellness consumer and take a deep dive into the current state of the industry, how it's changed in the last year, where growth is coming from and how changing shopper attitudes and behaviours are impacting this across food and drink, household, and beauty and personal care. This is your essential briefing on what’s happening in the Australian market and why, and how you can take advantage.


Industry, consumer and product trend insights are fabulous, but even better when you put them to good use! FMCG specialist David Burns takes a deep dive into using insights to develop the right product and brand, and then share a compelling story with buyers and category managers at retail.

The effort required to prepare for retail meetings can’t be underestimated - even more established brands don't always get it right. It's critical to leave a lasting impression by sharing your unique story; how you bring it to life with consumers; and articulate why a retailer should not only range your products, but partner with you for the long run.

With experience on both sides of the negotiating table, David shares proven areas to cover and everything you need to know to deliver a killer retail pitch, get on shelf – and stay there! This session is a must for everyone actively growing their retail footprint - start-ups and industry veterans alike.


TikTok’s popularity is skyrocketing, and not just with Gen Z.  

Owned by Chinese company ByteDance with a similar format to stories across Snapchat, Facebook and Instagram, Tik Tok is one of the fastest-growing social media apps in the world. 

It launched social commerce in 2020, allowing brands to sell directly to consumers via the app and continues to roll-out new shopping features, including a partnership with Shopify. 

Get the low-down on what makes Tik Tok tick with Australia’s leading authority Clare Winterbourn.  Founder of Born Bred and the brains behind some of the world's first Tik Tok campaigns, Clare is helping leading Australian companies integrate the platform into their strategies. This is everything you need to know about Tik Tok right now, how important it is to adopt early, or indeed if it's right for your brand. 


Consumer hunger for health is growing rapidly, bringing both retailers and manufacturers more opportunities, more competition, and a suite of new challenges. Learn not only how to get on shelf and stay there, but how to build relationships with retailers that last the distance. Our experienced panel of heavy-weight category managers and buyers of food and drink, beauty and personal care and natural health will share their vision for the health category and extensive experience in buying for major Australian retail to help you deliver maximum buyer appeal and increase your chance of retail success.

Learn:
• Insider intel on how ranging decisions are made, attributes of successful products and sought-after product types
• Processes, mandatories and your organisational requirements for slick account management with major retailers
• The health agendas of major Australian retailers and opportunities for growth

An integrated and tactful approach to PR is the only way to make an impact for your brand or business. The PR space and ways of working have evolved tremendously thanks to COVID-19 and the growing demand for news and information. Consumers are more distracted but more in control than ever before - choosing what, where and when they consume content. They opt out of traditional advertising, are wise to paid celebrity endorsements and more likely to trust word-of-mouth from people they see on their social media feeds over traditional marketing. The New PR Playbook is a considerate combination of Traditional Media, Social Media, Brand Partnerships and a new spin on the old school PR Product Send Outs. Understanding how to pair online activities like Influencer Collaborations, Social Media Management, Content Creation, Digital Strategies and Brand Partnerships, with Traditional approaches of Media Relations, Press Office, Creative Mailers and Events is essential.

PR Director Nastasia Marjanovic shares everything you need to know to make an impact with your audience, in this fast-paced session packed with relevant case studies with some of Australia’s leading health and wellness companies.

She’ll cover:
• Integrating Traditional and New Media opportunities to reach your ideal audience and maximise your ROI
• Developing partnerships to kick start and sustain brand engagement
• The Influencer space – Micro vs Macro Influencers, what is more valuable?
• The Art of Curating a Creative Mailer and how to get your product into the hands of KOLs effectively


You’ve worked out your customer’s path to action and have strategies in place to bring in new prospects, lower bounce rates and drive sales. All you have to do now is sit back and wait for those sales to tick over, right? If you’ve gotten to this stage and your results are lack lustre, it’s time to fault find and optimise your sales funnel. Where do you start, which interactions and elements should you test and adjust that will ultimately help you nurture customer relationships from brand awareness to the sale and then beyond? Jess Vassallo is Head of Growth at leading e-commerce growth agency Evocative Media. She explains your most important metrics throughout the journey, gives real-life examples of winning sales funnels and dives into steps you can take to increase conversions at each stage — the top, the middle and the bottom.


There is more than one way to fund a business venture and fuel its growth. For almost all, it’s going to require bringing in outside money at some point. The key is to discover what’s best for you, your business type and stage.

McGrathNicol Advisory partner David Barnaby has a deep understanding of capital raising as a specialist advisor to corporate, private equity and high net worth clients on both the buy- and sell-side of transactions. With high profile clients across health and wellness, food and beverage, retail and other industries, David will share his insight into different funding pathways, pros and cons of different types of capital from debt to equity, valuations, how to put your best foot forward with investors, run a successful process, and ensure a high-value outcome."


Owning your own list of potential customers is the foundation of successful email marketing, but in 2021 it’s more critical than ever before. Jess Vassallo takes you through strategies for growing your list, how to make sure you’re targeting the right customer and just what’s at stake if you do’t get this critical step of e-commerce right.


Finding the right investors and delivering your pitch is one of the biggest tests you'll face in growing your business. Preparation is key to being confident, aware, and in control of the deal, your business and your reputation during a raise. Hear direct from our panel of investors and those who’ve successfully raised millions to launch and grow their businesses. From private equity to venture capital and even crowd funding, hear real-world stories on key success factors, pitfalls, questions to ask and insights to improve your odds of success.


Optimistic entrepreneurs often grossly underestimate the costs of bringing in and monetising new customers but these are two of the most important metrics in running a successful business. We're being exposed to more content than ever before, online marketing is becoming more expensive, and customers are becoming less trustworthy of brands. Some estimates suggest this has driven up the costs of acquiring new customers by more than 50 per cent during the last five years. What should a product company expect to pay in 2021? And how do you develop profitable ads that deliver optimised returns? The goal is to create a systematic, sustainable acquisition strategy that can evolve with new trends and changes. In this in-depth talk Jess Vassallo gets into the nitty-gritty of different strategies and their metrics to help you reduce customer acquisition costs, increase their lifetime value and ultimately grow profits.


Exhibitor Exclusive Price

$295 + GST $595

Book through the exhibitor registration page to access exhibitor exclusive discount.

Book Now
Early Bird Price

$395 + GST $595

Book through the Business Summit registration page to access early bird discount.

Book Now

Four key themes covered at the Business Summit 2021

E-Commerce Masterclass


If you’re new to e-commerce or not getting the results you want from your existing online store, this masterclass is a must-attend! Learn how to get it right in this deep dive covering the bridge between pureplay retail and DTC ecommerce, funnel strategies, customer acquisition, conversation rate optimisation, preventing lost sales, and unlocking the power of chatbots.

Capital Raising


No matter the situation, most entrepreneurs and smaller companies need a cash injection to start and/or grow their business. Learn about different options, what it takes to raise funds, key success factors and much more. Hear directly from investors and those who’ve raised funds to help navigate your first and subsequent early stage funding journey.

Retail Strategy

Retail Strategy


With the Australian retail landscape for natural, organic and healthy products changing dramatically, now is the time to get healthy products on the shelves of national and local retailers. Stay up to date with changes, learn about buyer mentality, brand positioning and so much more from experienced speakers who are in the trenches every day.

Consumer Strategy

Consumer Strategy


The days of building a brand from paid advertising are extinct. Increasingly distracted consumers and fragmented channels are the norm and the benchmark for success in the health sector is getting higher. This series will take you on a journey from creating a knock-out brand, to digital PR, micro influencers and back to basics strategy integration.

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