3-4 Jun 2024
ICC SYDNEY, DARLING HARBOUR

Timetable

Sustainable Salons is a profit-for-purpose organisation dedicated to getting people, planet, and profit working for each other. Hear about how Sustainable Salons empower businesses in the salon and spa industry, and their consumers to make a real, measurable change, helping divert resources from landfill and transform them into a positive force for good. Learn how to become a Sustainable Salon and hear from two Salons that are part of this revolutionary initiative.

Having been diagnosed with cancer in 2022, Danielle Lill speaks to some of the skin, hair and body changes, sensitivities, and other cancer related side effects she experienced during and post cancer treatment. She shares valuable insights into how beauty service providers can support cancer patients both physically and emotionally at this time.

Look Good Feel Better – a free national cancer support program - will launch Style for Cancer; a new initiative in August 2024, created as a direct request from beauty service professionals. The campaign will raise vital funds for the charity whilst educating and providing style, beauty, and grooming professionals with the knowledge and resources, empowering them to confidently support their clients as they navigate cancer diagnosis and treatment. We invite all Style Makers to join us as a force for good. Registrations for Style For Cancer 2024 are now open.


Kylie is a qualified, professional hairdresser, salon owner, an employer of makeup artists with over 25 years in the beauty industry working as a professional Makeup Artist. Awarded Makeup Artist of the year in 2014, 2015 & 2016, Kylie will demonstrate how to create and apply natural beauty products that are long wearing, high performing, that work under studio lights, long shoot days, for wedding and special events.

Clear beauty is a movement centered around transparency in the skincare and beauty industry. By advocating for clarity in every aspect of a beauty brand from production and communication, this approach empowers consumers with the knowledge to make informed choices, fostering trust between brands and their customers.

It’s relevant to everything from marketing claims and advertising, ingredient listings, ingredient sourcing and traceability, product packaging, brand values, supply chain, consumer education, regulatory compliance and environmental responsibility. Jennifer and Tarj have an open and honest conversation about the fearmongering and misinformation that's SO prevalent in the skincare and beauty industry.


Lucy Bradshaw is a passionate pioneer in the Blue beauty movement, surpassing clean and green practices with an unwavering dedication to sustainability and transparency. Lucy saw a clear gap in the fragrance market; and with her unique fusion of expertise she was inspired to create Tulita, a 100% natural, wellness fragrance. Her approach incorporates natural, biodegradable, plastic-neutral, refillable, reusable, upcycled, and recyclable elements - setting a new standard in the fragrance industry. Tulita is “Evolutionary” not just in its energy but in what it means for the fragrance category as a whole – Lucy is at the forefront of a fragrance revolution.


These brand founders have created fitness-friendly beauty products that fit seamlessly into gym bags, perfectly tailored to meet the unique needs of active customers. These products encapsulate the perfect blend of smart and effective solutions for post-workout care, becoming the ultimate gym bag beauty essentials. They do not just deliver performance, but they are also perfectly sized to accompany active customers on their fitness journey. Expand your retail range with high-performing multi-use body products, and give your active customers the care they deserve without the inconvenience of additional time or effort. These are more than just beauty and personal; care products; they are a lifestyle, a solution and a statement for those who live in the fast lane yet desire to maintain their beauty regime effortlessly.


Welcome to Country by Metropolitan Local Aboriginal Land Council's Raymond Weatherall from the Gamilaraay Nation.

The mantra ‘Be undeniably you’ is undeniably part of what’s helped wellness and lifestyle company SWIISH build a strong community of loyal customers. But it’s also been key for founders and sisters Sally Obermeder and Maha Corbett to create a brand that stands out in an increasingly crowded market. From a humble wellness blog to launching SWIISH in 2012, the business has grown to a thriving wellness destination with supplements, skincare, education and lifestyle programs with a growing in-store presence. Sally and Maha generously share their greatest lessons in this candid behind the scenes peek into one of Australia’s greatest success stories - from managing start-up finances and facing bankruptcy, to what it really takes to connect with your audience, create a beloved brand and a profitable company.


Maintain relevance, uncover opportunities and stay ahead of the curve with this year's essential consumer insights and trends briefing from Mintel. As the Australian market for natural, organic and healthy products matures it’s important to understand evolving consumer behaviour as a predictor of what’s next. Mintel ANZ Country Manager Jacqueline Nunns decodes healthy ageing and how you can help consumers live longer, healthier lives; balancing consumer need for both health and pleasure; a new chapter in mind-body beauty; unlocking the value from new technologies like AI and most importantly; what it all means for your business.


Independent beauty, personal care and wellness brands have flourished during the past decade. The golden age of ecommerce allowed independent founder-led labels to share unique products and experiences directly to their audiences, and forge connected communities on and offline. Today many are still making their mark and growing from DTC into the physical retail space, but competition is stiff and scaling is more complex than ever. Consumers are savvy, spoilt for choice between dupes and celebrity labels, and reaching them is becoming more expensive every year. So where is the battle for scale fought? What's key to a successful retail pitch? And how do you prioritise as a  multi-tasking founder with limited funds and a small or non existent team? Effie Asafu-Adjaye is the founder of Beautiful Sparks and has worked with some of the biggest names globally in beauty. She’ll reveal some of the strategies from her work with LMVH, Bobbie Brown, Jurlique and more, sharing insider tips and her counsel to help independents tap into their superpowers and win.


Take a moment to reset with our fellow Summit community of retailers, brand and business owners, and industry expert speakers, to forge and foster connections over healthy refreshments.

The shop local movement has gained significant momentum in the past few years, representing a shift in consumer behaviour that prioritises community wellbeing, economic growth, and environmental sustainability. And it's not just a passing trend with the Commbank finding more than half of us prefer to shop local for our groceries and other goods since the pandemic. Roz White has built an empire and following on supporting often smaller independent local businesses as the owner of Whites IGA Group and host of The Locavores podcast. Whites has grown from a small corner shop to a group of multi-award winning, market leading stores with 500 staff that focus on supporting people and the community through their unique ‘Locavore’ program. She talks with FMCG industry advisor and founder of Foodpreneurs Festival Chelsea Ford about the journey, the lessons learnt and the opportunities she sees for Australian businesses in what is undoubtedly the movement of the future.


Running an FMCG business has become more challenging over the last four years due to inflation, interest rates, supply chain challenges and retailer expectations that seem to grow with each range review. Navigating growth in revenue and profitability in these times can be tricky so setting yourself up for success early is critical. Ranged Managing Director Jessica Gordoun hosts a panel of experts across private equity, professional services, brand and retail to share their three-point plan for success. They’ll discuss commercialising your business for different channels, cashflow management, supply, building/leveraging a following, resourcing for growth, and how to execute well across all of your business functions. 


The consumer marketing landscape is more difficult to navigate than ever before with an unprecedented degree of entertainment, education and brand transparency all factors in our purchasing decisions. There’s a lot to navigate in creating content that's amusing, different, entertaining, non virtue signalling, trending, and the list goes on. The expectations of Gen Z and young-age millennials have changed the way brands must engage their communities and sell products, with more than half of those under 30 prioritising TikTok over Google for search. Traditionally a Gen Z platform, TikTok is now impacting the way we need to sell to Millenials, Gen X and Baby Boomers. We’re now all becoming digital natives and the expectations of older demographics are evolving rapidly with those 35 plus now the fastest growing demographic on TikTok. Thomas Moult is Co-Founder and Head of Growth at Buttr Marketing where he’s been responsible for the growth of brands like Hunter, Mukti, and Ecostore. He’ll tie the threads between our changing expectations, the platforms, creative and performance to consistently execute strategies that cut through the noise and scale.


Summit curator Lisa Crawford-Jones is joined by Naturally Good Event Manager, Sofie Teh, to recap on the inspiring key takeaways of the day, and talk to Naturally Good's vision and evolution to support industry growth into the future.


Join fellow Summit attendees and speakers for an invaluable networking experience over a delicious nourishing feed. This is the perfect way to deepen connections and wrap up a morning of discovery, insights and learning before joining the exhibition floor.

The Nourish Stage is Naturally Good's dedicated free-to-attend content stage offering only the freshest updates on new products, brands and the must know updates in the industry. This year, we are introduced by our emcee and host - former Eat Fit Food founder, entrepreneur, author and business growth & mindset expert, Bianca Monley.


Senquil Eczema Relief Ointment is a unique oil-based formula of 17 plant-derived natural ingredients known for their calming, antimicrobial, hydrating and skin healing properties.  Eighty-two percent (82%) of the ingredients in Senquil’s unique formulation are dedicated to these important functions - 50% more than competitive retail products on the market. 


Australia’s complementary medicine products make a significant contribution to improving the overall health and wellbeing of Australians and consumers around the world. As the peak industry body representing the sector, CMA will provide an overview of industry developments, new opportunities and trends.


Attention all bulk and organic stores wanting to improve stock control and margin. This is a very practical focused session talking about the nitty gritty of how to manage thousands of product lines including the challenge of bulk foods. The session will include looking at methodical ways to use systems to help predict the right stock levels and what price to sell them at.


An essential interactive session that will harness the knowledge and guidance of various business and industry experts to help your growth in an ever-evolving market.
Our experts, from a diverse background of brand strategy and scale-up, marketing and PR, regulation and crowd-funding, address common concerns that businesses (from brand to retail) are experiencing. They pinpoint key steps you can action to thrive. This is your opportunity to hear and learn straight from our most passionate industry leaders and ask the questions in the front of your mind.


When it comes to pain management, different people need different solutions! Not all pain is the same and we all experience pain differently. This presentation looks at types of pain, as well as various approaches that can help customers manage pain using Theracurmin® curcumin, PEA, fish oils and SPMs.


Join us as we delve into the often-overlooked demographic of mature women and their substantial influence in the beauty industry. Discover how Rageism Beauty is challenging stereotypes and redefining beauty standards, showcasing the undeniable spending power and societal impact of this vibrant demographic. Witness a live demonstration as we showcase our products on a member of the audience, highlighting their transformative effects and celebrating the beauty of every age.


A session hosted by Australian Organic - the peak industry body engaging with government and industry to promote the commercial and social interests of those who are certified and protect the integrity of the sector against fraud and misleading organics.

Following on from the Australian Organic session in the Nourish Stage, join us in the Australian Organic Alley and our surrounding exhibitors with Australian Organic Certified Product. Meet the founders, hear their stories, see, touch and taste the products. The perfect networking opportunity to immerse yourself in the diversity of the newest in Australian Organic.

Summit curator Lisa Crawford-Jones officially welcomes us to the 2024 Naturally Good Summit. This year presents a refreshed and renewed, uplifting program of news, trends and expert discussions - unveiling insights to propel your business into the future of natural, health and wellness success.

Redefining successes in the retail sector involves unraveling the complex layers of customer loyalty. The key to unlocking this potential is through immersive and personalised customer relationships. As we approach 2025, it becomes even more critical to understand and implement these strategies effectively.
In the retail landscape, customer loyalty cannot be overemphasised. The driving force behind a thriving retail business is an authentic and interactive relationship with customers. Customers feel more valued when their needs are anticipated and met with precision.
* Understand your customer's needs
* Anticipate and address them accurately
* Foster an engaging relationship


Today's competitive retail landscape demands more than just selling products. In an era where consumers are progressively environmentally aware, businesses must adapt and embrace sustainable marketing strategies.
Sustainable marketing not only is about reducing environmental harm but also building brands that consumers trust and admire for their ecological sensibility. It's not just a trend or a buzzword, but a fundamental shift in how businesses operate and communicate with their audience.
Businesses that acknowledge this shift and incorporate sustainability into their marketing strategies can significantly amplify their impact and shape the future of retail. A commitment to environmental responsibility can help establish a strong brand reputation, foster customer loyalty, and even boost profits.
So, how do we get there? It's a journey that requires a deep understanding of the market, innovative thinking, and a willingness to take bold steps. It's time for businesses to step up and make a difference in how they market, sell, and operate.
In conclusion, the future of retail lies in sustainable marketing strategies. It's a transformative approach that can amplify your business impact and foster a future we all want to be part of.
Join us in this journey and be part of shaping tomorrow's retail. Let's amplify our shared impact for a more sustainable future.


The team at Green Friday believe that brands doing more for our planet deserve recognition, awareness and a platform to shine. Simultaneously, they believe that consumers deserve the opportunity to make informed decisions about their purchases and to support brands that align with their morals and values.


In the ever-evolving world of skincare, the true needs of youthful skin often get lost amidst the chaos of fleeting TikTok trends. The journey through the skincare maze can be daunting - but there's much more to consider than what's currently trending. What skincare should a tween use? From lotions and serums to bold scents and brightly coloured packaging, skincare products now have a huge customer base among tweens.
Companies have racked up more than $9 billion in sales in the past year alone, and social media helps draw preteens in. Often influenced by TikTok 'skinfluencers' and peer pressure into thinking they need it. The key is to keep it simple and without complicated ingredients.


Engaging women over the age of 50 is crucial for retailers, as this demographic accounts for a notable segment of consumer spending. With these women representing 27 percent of all consumer spending, according to the AARP, they outpace men of the same age by 3 percent. Their significant economic influence has led Forbes to dub them "super consumers". With an accumulated purchasing power exceeding $15 trillion, women over 50 are presently the wealthiest, healthiest, and most active generation in history.


The male grooming industry is a booming sector, boasting a global market value exceeding $78 billion. This flourishing industry has witnessed a significant surge in recent years, driven by a shift in consumer behaviour and an increasing emphasis on self-care and grooming among men. From skincare products to hair care essentials, and from beard grooming accessories to personal hygiene products, the male grooming sector comprehensively spans a vast array of products tailored to the grooming needs of the modern man. This industry is not just about products, but also includes services such as barber shops and men's spas which are increasingly popular.

Understanding this thriving industry is essential for businesses aiming to capitalise on the opportunities it presents. The male grooming industry is a testament to the changing societal norms and the evolving definition of masculinity.


Retail Beauty have partnered with this year’s esteemed industry experts to explore how to naturally expand your retail space. Join us as we deep dive into:
• Key components visually and physically
• Tips to gain more shelf space
• How to earn back loss of space (on the way out or heading to dump bin)
Session is free to attend (pre-registration required) and will be followed by a Q&A session and networking.

RSVP is essential, secure your spot here: https://naturallygood.com.au/beauty-panel-2024/


Join us as we embark on day 2 of an exciting agenda filled with new insights and learning in the Nourish Stage. Introduced by our emcee and host - former Eat Fit Food founder, entrepreneur, author and business growth & mindset expert, Bianca Monley.


An essential interactive session that will harness the knowledge and guidance of various business and industry experts to help your growth in an ever-evolving market.
Our experts, from a diverse background of brand strategy and scale-up, manufacturing and supply chain, packaging, and regulation, address common concerns that businesses (from brand to retail) are experiencing. They pinpoint key steps you can action to thrive. This is your opportunity to hear and learn straight from our most passionate industry leaders and ask the questions in the front of your mind.


Everyone is talking about it and there's no ignoring that consumer consciousness on gut health, pre and probiotics are at an all time high. The research is in and the facts are undeniable: the gut has an immense influence over our health - directly impacting immunity, weight, sleep, mood and overall wellbeing. Yet many of us race through life ignoring this incredible ecosystem, until something wakes us up.
What you'll takeaway from this session:
- Discover the gut and its connections to other body systems
- Learn what foods and ingredients are best for a healthy gut
- Understand ways to nurture the gut and keep it functioning optimally


A Naturally Good favourite returns - the 2024 Pitch Fest! This year, another thrilling rapid fire line-up of 5 passionate brand start ups pitch their innovative ventures to our esteemed panel of judges. Judges will provide instant feedback from retail, distribution, and investment experts on market opportunity, packaging, and viability. You'll be first to hear about them so don't miss it!


When it comes to pain management, different people need different solutions! Not all pain is the same and we all experience pain differently. This presentation looks at types of pain, as well as various approaches that can help customers manage pain using Theracurmin® curcumin, PEA, fish oils and SPMs.


Hear from The Australian Retailers Association (ARA) - the oldest, largest and most diverse national retail body representing more than 120,000 retail shop fronts and online stores. The ARA informs, advocates, educates, protects and unifies our independent, national and international retail community.

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