5-6 Jun 2023
ICC SYDNEY, DARLING HARBOUR

Timetable

Australians are more educated about their health, wellbeing and nutrition than ever before. They’re savvy, spoilt for choice and discerning about how and where they vote with their dollar. Take a deep dive into the purchasing habits of today’s shopper, the current state of the industry, how it's changed in the last year, where growth is coming from and how changing shopper attitudes and behaviours are impacting sales across food and drink, household, and beauty and personal care. Backed by extensive research, IRI Asia Pacific Director- Health & Beauty, Jarna McLean, delivers your essential 2022 briefing on what’s happening in the Australian market and why, and what it means for your business.


Purpose-driven companies are outperforming others in almost every way - from culture and talent hire, brand equity and even profit. At its purest form, purpose calls on company leaders to consider why they exist beyond what they make and sell. You need answers to this question now more than ever. And if you haven’t started down the path yet, it can be overwhelming. Brianne West is a New Zealand entrepreneur and founder and CEO of Ethique, a regenerative beauty and lifestyle brand founded to rid the world of plastic bottles. Fast forward a decade and Ethique is now distributed in more than 22 countries globally, is valued at more than $100 million, and has prevented the manufacture and disposal of over 20 million plastic bottles worldwide. From her home kitchen to one of our global purpose driven leaders, Brianne shares the behind-the-scenes grit into the making of Ethique with practical takeaways for intertwining purpose with profit, in ways that are authentic, inspiring and embedded throughout your organisation.


Accounting for every 1 in 3 consumer dollars spent, millennials are the most influential audience of our time. Amassing approximately 8.3 million Australians, they now hold the greatest purchasing power across almost every category. And like the rest of us, they’re getting older. Those at the top end of the scale are entering their forties; they’re growing up, buying houses, and having children. How has their view of the world evolved and what are the priorities driving their purchasing habits today and into the future?

Davidson Branding founder Grant Davidson and his team guide the growth strategies of some of Australia’s top FMCG retailers and companies, including Coles, Aldi, Chobani, Slim Secrets, Carlton United, Heinz and Lacura You. Drawing from over 400 global and local reports, case studies, and industry research, the team at Davidson, with Australia’s leading shopper scientist, have produced an in-depth analysis capturing the lives, likes, emotions, purchase drivers and shopping behaviours of our biggest spending generation. Founder Grant Davidson draws on this research to share how you can capture the hearts, minds and wallets of this influential market.


Navigating the retailer-supplier relationship, requirements of doing business and returning a good profit can be a challenge, especially as you work towards scale within major retail. The truth is there’s no secret sauce, and even those who’ve been in the aisle the longest are jostling to maintain position amongst the wave of new challenger brands.

Understanding your unique value proposition and bargaining power, knowing your commercials inside and out, and how you can work constructively with a retailer in partnership towards win-win outcomes is a good place to start. Jess Gordoun has been on both sides of the fence. A former buyer for Coles Supermarkets and The Reject Shop, snack company founder and co-founder in Ranged consultancy where she now negotiates with buyers daily across major retail channels for a suite of high-performing brands, she’s uniquely placed to help product companies commercialise their retail business and supercharge sales.


Competition at retail is tougher than ever before. Each week it seems there’s a new challenger brand jostling for shelf space. How do you get on shelf and stay there? This panel of heavy-weight buyers will share insider intel on how ranging decisions are made and how they choose one brand over another; attributes of successful brands and sought-after product types; the processes, mandatories and organisational requirements; and their agendas for growth.


DTC ecommerce was once the holy grail of selling online but now the big money is betting on marketplaces as the strategy that will drive the most growth in the coming decade. Online marketplaces give businesses the ability to start selling online without having to invest in a website or pay for advertising to drive traffic to the site. At the end of 2020 they grew by more than 80 per cent - more than double the rate of overall ecommerce growth. There’s the established players like eBay, Amazon and Catch; a plethora of new niche start-ups; new integrated marketplace functions of search and social media giants Google and Facebook; and most recently, Telstra’s ‘buy local’ marketplace offer.

It truly is the land of opportunity for product companies looking for sales beyond traditional channels. Founder, podcaster and passionate entrepreneur Ben Whyatt is in the trenches profitably leveraging marketplaces for businesses both big and start up. He’ll share his insights and experience into the size of the prize and how to create your own marketplace strategy that adds zeros to your bottom line.


Equity crowdfunding has been available to proprietary companies in Australia since 2018, but it’s exploded during the pandemic with $71 million raised in the last year alone. Equity crowdfunding allows startups and growing companies to access capital online from a large number of small investors. Our panel of company founders have raised millions using the equity crowdfunding model. With proven intel on what it takes to create a winning campaign, they’ll explain how it works, reasons and stages to consider the model, choosing a platform, pitfalls, and ultimately how to put together a campaign that converts.


With resurging global demand, new free trade agreements, reopening borders, growing consumer optimism and spending, many companies are looking to export markets with renewed enthusiasm. If 2022 is your year to grow beyond our borders, it’s important to do the groundwork to sharpen your strategy. Join Food Innovation Australia Limited (FIAL) General Manager Markets, Rod Arenas, as he navigates you through new and emerging opportunities, support available, and how collectively we’re dealing with some of the ongoing challenges such as supply chain disruptions and inflation.


As brand owners and marketers, understanding and responding to our various audience and stakeholder needs is at the core of our businesses. But the past two years has brought a seismic shift in consumer sentiment that, for many brands, requires a new attitude and approach to maintain connection and cut-through, and ultimately drive sales. As growth in the natural industry continues unabated, a deep understanding of the evolution in audience-behaviour is essential to maintain a competitive edge and drive effective business strategies that deliver commercial ROI. What motivates people? What matters to people? What are the barriers to success?

Audience Centric Marketing is key to effectiveness and should define every action in how we build our businesses across product, people and promotions. Join Gillian Fish, CEO & Founder of The 6AM Agency as she distills current shifts in audience behaviour that’s impacting brand marketing strategies; why trust, transparency and reputation matter most; how to use the Digital-Creative PR Trifecta for storytelling that delivers ROI; and core pillars that drive effectiveness.


"With misinformation and false claims rife, there’s growing demand for transparent labelling as credibility and trust rise to the top of consumers’ agenda. During the past two years we’ve become more educated in how to look for certifications and credentials  we can trust - including in products labelled as “organic”. Regulations are evolving and new changes will make it easier for consumers to determine true organic status.

Join Australian Organic Chief Executive Officer Niki Ford as she explains what the proposed domestic organic regulations will mean for marketing products as organic when they’re not certified. She’ll discuss organic market trends and consumer insights, with Claire Maloney from The Bravery diving into truth in labelling and the importance of integrity in marketing. If you manufacture or sell products labelled as “organic” this session is a must!"


It’s good for the planet, good for your health and satisfies our desire for umami flavours. No wonder consumers can’t get enough of seaweed! The market for this super sea vegetable is growing at 10 per cent year on year and is expected to hit USD $37.8 billion by 2028. Join Pacific Harvest Managing Director Hayley Fraser-Mackenzie for this ‘Seaweed Masterclass’ where she’ll help you understand the category a little more deeply and take advantage of the many market opportunities it offers.

She’ll cover the three colour groups of seaweeds – green, brown and red – and why all three are important, and different to each other. She’ll cover the nutritious, cleansing and balancing health benefits of seaweeds, their various taste profiles, provide tips on eating seaweed daily as well as illustrate how eating more seaweed can help to tackle climate change.


It’s good for the planet, good for your health and satisfies our desire for umami flavours. No wonder consumers can’t get enough of seaweed! The market for this super sea vegetable is growing at 10 per cent year on year and is expected to hit USD $37.8 billion by 2028. Join Pacific Harvest Managing Director Hayley Fraser-Mackenzie for this ‘Seaweed Masterclass’ where she’ll help you understand the category a little more deeply and take advantage of the many market opportunities it offers.

She’ll cover the three colour groups of seaweeds – green, brown and red – and why all three are important, and different to each other. She’ll cover the nutritious, cleansing and balancing health benefits of seaweeds, their various taste profiles, provide tips on eating seaweed daily as well as illustrate how eating more seaweed can help to tackle climate change.


Australia’s market for healthy food and drink is growing and evolving fast. The interest in healthier food coincides with many factors in our society, from our desire to look and feel good, nutritional needs, food intolerances, sustainability and, of course, the impact of COVID-19. The big question is, how does this affect the attitudes, behaviours, consumption and buying habits of Australian consumers? The pandemic has given people time to consider their health and lifestyle choices. This reset has given rise to permanent changes that represent a seismic shift in the healthy foods market. Davidson Branding Founder Grant Davidson draws on nearly 150 global and local reports, case studies, and insights from experts, including Mintel, Roy Morgan and Future Foods to present key consumer drivers for now and beyond.


Immunity is a leading consumer concern with opportunities abound for retailers, brand owners and product manufacturers. This information-rich session, sponsored by Kerry ingredients and presented by renowned herbalist, naturopath and nutritionist Despina Lord, shares how you can take advantage.

With more than 25 years’ in natural medicine, Despina has worked as a practitioner, in retail, and with some of Australia’s leading brands including Blackmores and Swisse, where she launched award winning products. In this fast-paced session she’ll share best practice examples of immunity innovation with a deep dive into Kerry’s specialised immunity ingredient, Wellmune® looking at how it works and how you can use it to drive sales.


Immunity is a leading consumer concern with opportunities abound for retailers, brand owners and product manufacturers. This information-rich session, sponsored by Kerry ingredients and presented by renowned herbalist, naturopath and nutritionist Despina Lord, shares how you can take advantage.

With more than 25 years’ in natural medicine, Despina has worked as a practitioner, in retail, and with some of Australia’s leading brands including Blackmores and Swisse, where she launched award winning products. In this fast-paced session she’ll share best practice examples of immunity innovation with a deep dive into Kerry’s specialised immunity ingredient, Wellmune® looking at how it works and how you can use it to drive sales.


North America’s $200 billion+ natural products market - the world’s largest and fastest-growing market for natural, organic, and better-for-you products – has always been an indicator of what’s next to hit our shores. How has the US market evolved during the last few years and is it still as influential in our domestic market?

Bob Burke is a globally renowned health and specialty products expert and a sought-after speaker at Expo West and East, BevNet, and The Specialty Food Association’s Winter and Summer Fancy Food Shows in the US; serves on advisory boards of many top USA natural product companies; and guides the strategies of leading natural, organic and specialty food manufacturers and retailers worldwide. Fresh from his time at Expo West and Natural Products UK, he’ll share the emerging and growing trends you need to know for this year and beyond.


North America’s $200 billion+ natural products market - the world’s largest and fastest-growing market for natural, organic, and better-for-you products – has always been an indicator of what’s next to hit our shores. How has the US market evolved during the last few years and is it still as influential in our domestic market?

Bob Burke is a globally renowned health and specialty products expert and a sought-after speaker at Expo West and East, BevNet, and The Specialty Food Association’s Winter and Summer Fancy Food Shows in the US; serves on advisory boards of many top USA natural product companies; and guides the strategies of leading natural, organic and specialty food manufacturers and retailers worldwide. Fresh from his time at Expo West and Natural Products UK, he’ll share the emerging and growing trends you need to know for this year and beyond.

There’s banter abound in today’s competitive retail environment about loss of loyalty in favour of convenience. Or is it price? The good news is, customer loyalty isn’t dead. But it does require some serious attention. In a world where personalisation is everything, customers are expecting more from their retail experiences. True loyalty comes from creating a sense of community, not just rewards. It requires a deep understanding of your customers on an emotional level, their needs, motivations and different drivers for shopping at your store over another.

Retail Doctor Group Chief Operating Officer and Head of Consumer Insights Anastasia Lloyd-Wallis will help you understand your customer to build loyalty beyond the transaction. She’ll cover interactions on their entire journey with you so you’ll leave this session knowing how to build an experience that has them walking past your competitor to shop with you.


The recent rescheduling of CBD to a pharmacist only medication will open up the market and access for consumers to be able to buy alternative natural products for the treatment of some chronic conditions. While not available now there are a number of clinical trials taking place and a number of companies in the race to get the first product to market. The Oz Medicann Group is leading the challenge with a unique formulation for clinical insomnia. Founder John Leith hosts a panel of prominent complementary medicine researchers and sleep experts to talk about the changing regulations and the interaction of CBD on sleep related disorders.


Done right and the retailer-supplier partnership can be pure gold. Often under-rated, partnership marketing can help each business acquire new customers while sharing resources. Combined with public relations and the right activity can help bring both brands to life in new and exciting ways, gain media attention, go viral on social media and ultimately, amplify exposure.

Straight UP PR Account Director Nastasia Marjanovic and her team have guided the public relations activities of some of Australia’s most well-known health and wellness companies including MOJO Kombucha, Pic’s Peanut Butter, and Whole Earth & Sea, often engineering partnerships with retailers and other brands. Drawing from case studies and industry best practices, she’ll discuss how to identify and facilitate a good partnership, generate winning ideas and work together for success!


Skincare’s growth can be attributed to the unique position it occupies among trends - a growing desire for health-promoting and self-care products, increasing interest in the power of routines, ingredients and the science behind it that hone in on the knowledge and relationships between brands and consumers.

Wellness-focused innovation may be mainstreaming in facial skincare, but brands continue to try to be more disruptive in this space to stand out and help reduce consumer's stress levels or improve consumer's quality of sleep.

Skincare trends from Asia Pacific have revolutionized the beauty industry over the past decade. Innovation powerhouses such as South Korea and Japan, where K-Beauty and J-Beauty first developed, continue to be important markets along with the current rise of C-Beauty that offer inspirations to the rest of Asia and the globe.

Join Sharon Kwek Mintel, Director of Consulting, South APAC, Mintel Beauty & Personal Care, to explore some of the mainstream and emerging skincare trends in Asia.
"


What’s the key to viral Instagram growth in 2022? That’s right - it’s using the platform’s latest feature, Instagram Reels! Those nailing it with Reels are not only seeing their engagement metrics rise, it’s also helping them turn followers into dollars. But figuring out the perfect strategy and putting it into action consistently is a challenge.

Meet Alisha Marfatia - Nova podcast host, founder of The Social Impact and co-creator of the Rise with Reels course. In this fast-paced talk she’ll share why Reels must be part of your 2022 social marketing strategy and her top tips and tricks for getting the most out of using the feature. From planning, to generating content ideas, selling strategies and pitfalls to dodge, this is your ultimate crash course to Reel success.


What’s the key to viral Instagram growth in 2022? That’s right - it’s using the platform’s latest feature, Instagram Reels! Those nailing it with Reels are not only seeing their engagement metrics rise, it’s also helping them turn followers into dollars. But figuring out the perfect strategy and putting it into action consistently is a challenge.

Meet Alisha Marfatia - Nova podcast host, founder of The Social Impact and co-creator of the Rise with Reels course. In this fast-paced talk she’ll share why Reels must be part of your 2022 social marketing strategy and her top tips and tricks for getting the most out of using the feature. From planning, to generating content ideas, selling strategies and pitfalls to dodge, this is your ultimate crash course to Reel success.


The pandemic has left lasting changes on consumers’ globally impacted lifestyles and priorities. The importance of ethics, the changing role of identity and the influence of technology will impact the future of beauty.

Consumers want to see companies broadcast measurable sustainable efforts, embrace self-expression through digital identities and highlight authentic beauty through cultural appreciation. Join KinShen Chan, Mintel’s Senior Beauty & Personal Care Analyst based in Singapore as he shares what we can expect this year and beyond in beauty.


As Australian consumers we're educated, taking charge of our health and actively looking for alternative solutions to both treat and prevent illness. Seventy-three percent of us are using complementary medicines regularly and it shows in our market, expected to reach $6 billion by 2023.

Accelerated in many ways by COVID-19 the industry now faces pandemic related supply chain challenges that impact us all. Complementary Medicines Australia CEO Carl Gibson and Industry Development Manager Cameron Thorpe look at the impact COVID-19 has had on the supply chain, challenges in accessing world class ingredients and what it means for both manufacturers, retailers and consumers now and into the future. They’ll share sales data across the industry, the chronic diseases driving growth, the innovations, trends - and the fads that have captivated us during the last year.


Opinionated, tech native and breaking all the rules, getting to know Get Z is critical for every founder and marketer looking to the future. Born between 1995 and 2015, Gen Z amasses 20 percent of our population. With the oldest in their early 20s and entering the business world, they’re on their way to becoming Australia’s next purchasing superpower! But their behaviour is unlike generations before them - they use social differently, expect more from brands, and shop in fragmented ways older generations would never have believed possible. Join youth marketing specialist David Willey as he decodes Gen Z - likes and dislikes, where they hang out, rules of engagement and what it takes to get them to shop with you.


The Pitch Fest sponsored by Kadac Finals Competition gives 5 pre-selected brands the opportunity to pitch for the chance to win a valuable prize package, including a free booth at Naturally Good in 2022. Finalists will pitch to a panel of esteemed judges and expo visitors with the winner announced at the end of the pitch.

Click here to learn more and apply.


COVID-19 put a spotlight on our health like never before. Consumer behaviour is changing with growing value in health that’s driving demand for healthier options, new ingredients and formats. We’re taking action to improve both our physical and emotional wellbeing. But now that we’re ‘living with COVID’ what does that mean for 2022 and beyond? Join Despina Lord, Technical Sales Manager – Health and Nutrition at Kerry ANZ for this research driven talk on the future of sustainable health and nutrition, the top mega trends and what they mean for you.


During the last two years we've had a lot of time to reflect on our lives and consider the impacts of our purchasing decisions. Mounting research shows consumers support brands that reflect their values and have one strong social purpose that demonstrates how they're making the world a better place.

Social Mission founder Dora Nikols lives and breathes social purpose and its relationship with storytelling and public relations. She'll unpack some of the best purpose-driven PR campaigns and leave you knowing how to find and share your social purpose to gain meaningful publicity and create content that wins the hearts and minds of your audience.


During the last two years we've had a lot of time to reflect on our lives and consider the impacts of our purchasing decisions. Mounting research shows consumers support brands that reflect their values and have one strong social purpose that demonstrates how they're making the world a better place.

Social Mission founder Dora Nikols lives and breathes social purpose and its relationship with storytelling and public relations. She'll unpack some of the best purpose-driven PR campaigns and leave you knowing how to find and share your social purpose to gain meaningful publicity and create content that wins the hearts and minds of your audience.

There’s no denying COVID-19 has fundamentally altered how we think and act on our health and wellbeing. But perhaps what isn’t as clear, is the extent to which these changes can be considered positives or negatives, and how they impact business for both manufacturers and retailers. Two years on from the start of the pandemic, leading online retailer healthylife took the nation’s pulse to produce its first Living Healthy Report.

Led by Chief Health Officer Simone Austin, the Woolworths-owned business surveyed thousands of Australians on key health factors covering everything from what we eat to how we’re moving. Along with analysed shopping basket data from 2019-2021, Simone will reveal topics where consumers are hungry for information. Simone is an Accredited Practising Dietitian, Advanced Sports Dietitian and well-known for her work with many of Australia’s elite men’s sporting teams and her book, Eat Like An Athlete. A critical session on our 2022 Speaker Series agenda, you’ll leave this fast-paced and information rich talk with a good understanding of how our health has fared in the last two years and ultimately what it means for your business.


Parts of the natural product industry were hit hard during the past few years, enduring multiple lockdowns, changing consumer behaviours and uncertainty. Those in food, drink, beauty and personal care who relied solely on bricks and mortar stores lost market share, enduring massive sales hits. Others saw demand surge online and made nimble pivots towards heavier investment in ecommerce, allowing new and smaller natural brands to gain an advantage.

Why have smaller brands thrived and will this new online shopping behaviour stick? And how do brands and retailers navigate this new multi-channel environment? Join GoodnessMe Founder Peta Shulman as she shares recent data on what young consumers are prepared to pay more for; how to create a frictionless experience and retain customers, and how to work together with retailers for success.


Parts of the natural product industry were hit hard during the past few years, enduring multiple lockdowns, changing consumer behaviours and uncertainty. Those in food, drink, beauty and personal care who relied solely on bricks and mortar stores lost market share, enduring massive sales hits. Others saw demand surge online and made nimble pivots towards heavier investment in ecommerce, allowing new and smaller natural brands to gain an advantage.

Why have smaller brands thrived and will this new online shopping behaviour stick? And how do brands and retailers navigate this new multi-channel environment? Join GoodnessMe Founder Peta Shulman as she shares recent data on what young consumers are prepared to pay more for; how to create a frictionless experience and retain customers, and how to work together with retailers for success.


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