A glance at the 2024 agenda

Sustainable Salons cares about the impact of every piece of waste that comes from your salon. Hair collected from the salon floor of hairdressers, barbers, and even pet groomers is transformed into new innovative solutions like Hair Booms, which assist in soaking up crude oil spills in our oceans and waterways.

"Having been diagnosed with cancer in 2023, Danielle Lill speaks to some of the skin, hair and body changes, sensitivities, and other cancer related side effects she experienced during and post cancer treatment. She shares valuable insights about what she wishes her beauty service providers knew in order to support her both physically and emotionally at this time.

Look Good Feel Better will launch Style for Cancer, a new initiative in August 2024, created as a direct request from beauty service professional. The campaign will educate and provide style, beauty, and grooming professionals with knowledge and resources, empowering them to confidently support their clients as they navigate cancer diagnosis and treatment.

When it comes to adopting sustainable business practices it can be hard to know where to start. Nearly 50% of consumers globally are choosing to buy from brands with a clear commitment to sustainable retail. Many customers are happy to invest in sustainable retailers. Lottie can talk to retail businesses on how they can adopt sustainable practices to help their business make a bigger impact on their customers with less impact on the planet.

"Claims backed by science. Being specific with marketing terms. Consumer education based on science, Doing the right thing ethically by your customers. Being trasparent, not just honest. And to be clear, this isn’t just another phrase that will be thrown into a pool of marketing jargon. Unlike marketing terms like “reef safe” and “chemical free”, Clean Beauty isn’t just a title, it’s a path forward for the industry.

It’s a way for consumers and customers to understand claims being made and to make informed choices and to feel confident that what they’re buying is what’s best for them."

Jennifer Rudd

Skincare Business Foundations

We are a passionate pioneer in the Blue beauty movement, surpassing clean and green practices with unwavering dedication to sustainability and transparency. Our approach incorporates natural, biodegradable, plastic-neutral, refillable, reusable, upcycled, and recyclable elements, contributing to the preservation of both oceans and lands. For us, the future of beauty is undeniably blue.

Lucy Bradshaw

Tulita

Becoming Plastic Neutral is a commitment to measure, reduce, and offset your plastic use. For every kilogram of plastic used by an organisation, one kilogram is collected or recycled on their behalf that wouldn’t otherwise be.

As retailers rework their equations around what is profitable to invest in, it’s more important than ever to consider where customer loyalty comes from, how to find and nurture opportunities for growth and how to earn more lifetime value from existing customers.

Erin Allott

healthylife

We define what is fundamental to your retail success and prepare a roadmap to engage and motivate the right audiences. Digital strategy designed to reach your ideal customers.

The team at Green Friday believe that brands doing more for our planet deserve recognition, awareness and a platform to shine. Simultaneously, they believe that consumers deserve the opportunity to make informed decisions about their purchases and to support brands that align with their morals and values.

What skincare should a tween use? From lotions and serums to bold scents and brightly coloured packaging, skincare products now have a huge customer base among tweens.
Companies have racked up more than $9 billion in sales in the past year alone, and social media helps draw preteens in. Often influenced by TikTok 'skinfluencers' and peer pressure into thinking they need it. The key is to keep it simple and without complicated ingredients.

Lisa Schmelzkopf

Schmelzkopf Cosmetics

According to the AARP - Women over 50 account for 27 percent of all consumer spending — that’s 3 percent more than men of that age. Forbes has called women over 50"super consumers," because, with "over $15 trillion in purchasing power, they are the healthiest, wealthiest and most active generation in history.

Kylie Eustace

Kylie's Professional

Shelley Craft

The Aging Project

Skincare For Men - The appetite for skincare products amongst men has grown considerably in recent years, and it’s estimated that the male grooming industry has a worldwide market value of over $78 billion. But with any industry boom comes a saturated market, and when it comes to grooming, navigating what products to use is no easy feat. Organic products are all the rage and aside from being more sustainable and eco-friendly, the ingredients used are often more gentle on the skin and less prone to cause sensitivity or an adverse reaction. We’re seeing this a lot with organic deodorants which don’t use synthetic fragrances, but you can expect the use of organic products to grow considerably.