30-31 May 2021
ICC SYDNEY, DARLING HARBOUR

Product Directory & Digital Advertising

More than an event, Naturally Good produces a host of year-round communication through digital channels, facilitating industry connections 365 days a year.

Now more than ever, the industry and wider population face increased screen time, and Naturally Good remains a digital nexus for brands to promote the latest products, offerings and insights with an engaged online audience.

Naturally Good’s digital opportunities provide a platform for suppliers to create new conversations with our dedicated audience of industry professionals from Australasia and beyond.

Your Online Product Directory

 

Grow your business and connect with the industry by joining the Naturally Good Product Directory. As a self-service portal, you’ll be able to customize your profile to grab the attention of targeted buyers in the natural and organic space, who are after products just like yours.

Your listing is designed to be discovered by buyers as they browse through the directory looking for specific categories. Buyers can search by a free text field that picks up keywords from your profile and product descriptions, or through category filters, so they’re sure to find you and your products easily.

Plus, enhance your profile with additional opportunities and upgrade options available to grow and maximise your listing.

Your Standard Subscription Inclusions

Online Profile

List your business to capture the attention of retail buyers and showcase your business. Promote seasonal offers, launch new products, include more information on unique selling points and highlight discounts and deals. Your profile space includes your logo, a dedicated banner, contact details, links to your website and social media channels.

Product Spots

Upload up to six products on your profile. Highlight specific individual products or a whole product range to shine a light on the variety of products you have. You can also feature three of these products as your highlights, which can be edited at any time. Each product includes an image and description field.

Want more exposure?

Maximise your reach with our two upgrade options available:

  • Unlimited Product Spots: Upgrade your profile to include unlimited product spots so you can showcase more of your
    range and products.
  • Premium Position Upgrade: Drive more traffic to your profile and be the first thing buyers see on the directory and have
    your profile pinned to the top of the directory home page.

Driving Traffic to You

 

Beyond an annual event, the Naturally Good digital opportunities provide businesses with a year-round platform to connect with the industry professionals who matter.

Cut through the noise with premier website exposure and connect with a bespoke audience based entirely on your needs.

Your online presence is now more important than ever, so take advantage of our carefully curated database of industry relevant professionals and buyers. We have a variety of digital advertising options, and can tailor a package specifically for you.

Editorial Sponsorship

Bespoke Company Spotlight

Our dedicated journalist will interview and curate an article based on an agreed angle. The article will be hosted on the News site, distributed through the enewsletter and featured in in a social post.

Sponsored Article Spot

Article to be supplied by sponsor subject to Naturally Good’s editorial checks. Your article will be hosted on the News site, distributed through the enewsletter and featured in a social post.

Website Advertising

Digital Leaderboad Advertising

Feature your brand in a leaderboard advertising spot over the most browsed pages across the Naturally Good News & Directory sites.

Maximum 3 advertisers, run of site.

Trending Article Spot

Have your article pinned to the top of the News page for maximum exposure.

Maximum of 4 articles per month.

Premium Leaderboard

Display your leaderboard advertising on the most browsed pages of the expo website – homepage, exhibitor directory and exhibitor product directory pages.

Maximum 3 advertisers, run of site.

Standard Leaderboard

Display your leaderboard advertising on all inner pages of the expo website.

Maximum 3 advertisers, run of site. Excludes homepage, exhibitor directory and exhibitor product directory pages, run of site.

ENewsletter & eDM Advertising

eDM Advertising Spot

Feature your brand in a banner advertisement in the Naturally Good Newsletter, linking back to your directory profile or preferred page.

Maximum 2 advertisers per issue.

'The Harvest' Product Highlight Inclusion

Highlight your company or particular product with your chosen imagery, in one monthly content-led 'The Harvest' eNewsletter sent to the entire Naturally Good community.

Maximum of 6 product highlights per eDM.

'In Season' Product Spotlight

Feature your product in one monthly ‘In Season’ eDM with an image and 30 word description targeted at retailers and distributors, driving traffic and enquiries to your profile.

Limited to those with a product directory listing only.

Bespoke eDM

Send your message without interruption to the Naturally Good database via a dedicated eDM blast.

Maximum of 4 per year.

Where to next

Get Involved

Read more

Onsite Advertising

Read more

Exhibit

Read more
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