3-4 Jun 2024

Naturally Good Summit

Be inspired and energised by the invaluable insights and perspectives of Australia’s thought-leaders in retail and the natural, health and wellness space.

Monday 3 June 2024
ICC Sydney
7:30am - 2:00pm

The ultimate experience for navigating and growing in Australia’s evolving retail marketplace. 


The 2024 agenda

Monday 3rd June

Welcome to Country by Metropolitan Local Aboriginal Land Council's Raymond Weatherall from the Gamilaraay Nation.

The mantra ‘Be undeniably you’ is undeniably part of what’s helped wellness and lifestyle company SWIISH build a strong community of loyal customers. But it’s also been key for founders and sisters Sally Obermeder and Maha Corbett to create a brand that stands out in an increasingly crowded market. From a humble wellness blog to launching SWIISH in 2012, the business has grown to a thriving wellness destination with supplements, skincare, education and lifestyle programs with a growing in-store presence. Sally and Maha generously share their greatest lessons in this candid behind the scenes peek into one of Australia’s greatest success stories - from managing start-up finances and facing bankruptcy, to what it really takes to connect with your audience, create a beloved brand and a profitable company.

Maintain relevance, uncover opportunities and stay ahead of the curve with this year's essential consumer insights and trends briefing from Mintel. As the Australian market for natural, organic and healthy products matures it’s important to understand evolving consumer behaviour as a predictor of what’s next. Mintel ANZ Country Manager Jacqueline Nunns decodes healthy ageing and how you can help consumers live longer, healthier lives; balancing consumer need for both health and pleasure; a new chapter in mind-body beauty; unlocking the value from new technologies like AI and most importantly; what it all means for your business.

Independent beauty, personal care and wellness brands have flourished during the past decade. The golden age of ecommerce allowed independent founder-led labels to share unique products and experiences directly to their audiences, and forge connected communities on and offline. Today many are still making their mark and growing from DTC into the physical retail space, but competition is stiff and scaling is more complex than ever. Consumers are savvy, spoilt for choice between dupes and celebrity labels, and reaching them is becoming more expensive every year. So where is the battle for scale fought? What's key to a successful retail pitch? And how do you prioritise as a  multi-tasking founder with limited funds and a small or non existent team? Effie Asafu-Adjaye is the founder of Beautiful Sparks and has worked with some of the biggest names globally in beauty. She’ll reveal some of the strategies from her work with LMVH, Bobbie Brown, Jurlique and more, sharing insider tips and her counsel to help independents tap into their superpowers and win.

Take a moment to reset with our fellow Summit community of retailers, brand and business owners, and industry expert speakers, to forge and foster connections over healthy refreshments.

The shop local movement has gained significant momentum in the past few years, representing a shift in consumer behaviour that prioritises community wellbeing, economic growth, and environmental sustainability. And it's not just a passing trend with the Commbank finding more than half of us prefer to shop local for our groceries and other goods since the pandemic. Roz White has built an empire and following on supporting often smaller independent local businesses as the owner of Whites IGA Group and host of The Locavores podcast. Whites has grown from a small corner shop to a group of multi-award winning, market leading stores with 500 staff that focus on supporting people and the community through their unique ‘Locavore’ program. She talks with FMCG industry advisor and founder of Foodpreneurs Festival Chelsea Ford about the journey, the lessons learnt and the opportunities she sees for Australian businesses in what is undoubtedly the movement of the future.

Running an FMCG business has become more challenging over the last four years due to inflation, interest rates, supply chain challenges and retailer expectations that seem to grow with each range review. Navigating growth in revenue and profitability in these times can be tricky so setting yourself up for success early is critical. Ranged Managing Director Jessica Gordoun hosts a panel of experts across private equity, professional services, brand and retail to share their three-point plan for success. They’ll discuss commercialising your business for different channels, cashflow management, supply, building/leveraging a following, resourcing for growth, and how to execute well across all of your business functions. 

The consumer marketing landscape is more difficult to navigate than ever before with an unprecedented degree of entertainment, education and brand transparency all factors in our purchasing decisions. There’s a lot to navigate in creating content that's amusing, different, entertaining, non virtue signalling, trending, and the list goes on. The expectations of Gen Z and young-age millennials have changed the way brands must engage their communities and sell products, with more than half of those under 30 prioritising TikTok over Google for search. Traditionally a Gen Z platform, TikTok is now impacting the way we need to sell to Millenials, Gen X and Baby Boomers. We’re now all becoming digital natives and the expectations of older demographics are evolving rapidly with those 35 plus now the fastest growing demographic on TikTok. Thomas Moult is Co-Founder and Head of Growth at Buttr Marketing where he’s been responsible for the growth of brands like Hunter, Mukti, and Ecostore. He’ll tie the threads between our changing expectations, the platforms, creative and performance to consistently execute strategies that cut through the noise and scale.

Summit curator Lisa Crawford-Jones is joined by Naturally Good Event Manager, Sofie Teh, to recap on the inspiring key takeaways of the day, and talk to Naturally Good's vision and evolution to support industry growth into the future.

Join fellow Summit attendees and speakers for an invaluable networking experience over a delicious nourishing feed. This is the perfect way to deepen connections and wrap up a morning of discovery, insights and learning before joining the exhibition floor.

Introducing our 2024 Keynote Speakers!

Plus hear from many experts in retail...

Stay ahead of the curve – be equipped with the unmissable trends and influential factors shaping product and brand innovation, marketing, and consumer behaviour. 

Discover the challenges and future of the retail landscape and learn how to thrive. 

Why attend?

Learn the latest industry trends and stay ahead of the curve

Networking with key retailer and distributors and walk away with invaluable contacts

Hear compelling first-hand experiences to inspire and help you overcome key challenges

Who should attend:

– Independent Retailers

– Category Buyers

– Brand Owners

– Distributors

– Wholesale/Import and Export

– Manufacturers

– Consultants

Topics in 2024 include:

Trends and Innovation

What is coming in 2024 and beyond?- Innovations in food and nutritional research, development, overseas trends, key ingredients and products that will be big in the next 12months.

man speaking

Consumer Insights

Who is the consumer of today and tomorrow and how has their mindset evolved during the last year? Topics to around understanding core audiences and their mentality, how to engage with them, where to reach then, and what it takes to get them to buy one product over those of another brand.

Business Support

Adapting your business to be ready to meet the challenges in 2025, such as rising costs, global economic uncertainty, digital marketplaces, changing consumer expectations, just to name a few.

What our attendees thought...

Your browser is out-of-date!

Update your browser to view this website correctly. Update my browser now