30-31 May 2021


Naturally Good will take place 30-31 May 2021 at the ICC Sydney, and although the 2020 edition has been cancelled due to Government legislation, it’s not too early to start planning your 2021 business calendar, with Naturally Good on it!.

The current situation has seen a dramatic shift in consumer behaviour and the way consumers are shopping, with natural and organic alternatives becoming the preferred choice. The retail industry has also quickly progressed, with businesses having to adapt, rethink and update the product ranges they stock to meet the rapidly changing demand. It is important, now more than ever, to be on the forefront of this change.

Naturally Good serves as the perfect platform to keep on top of what’s happening in the natural and organic and retail industries. Meet face-to-face with eager buyers after your products, discover the newest trends and products in the market, and grow your business and your profits. We look forward to seeing you at our 2021 show! Find out more in our 2021 event prospectus. 

Naturally Good 2019 in numbers

Total Visits
International Attendees
Firsts Time Visitors

Naturally Good 2019 visitor numbers are CAB audited.

Initiatives for Naturally Good


Naturally Good played host to a number of initiatives in 2019, all aimed to help our exhibitors meet the right type of buyers for their business. These initiatives included:

  • An exclusive ‘Meet the Buyer’ event, in collaboration with Woolworths Supermarkets and Food Innovation Australia Limited (FIAL). This was an opportunity for exhibitors to showcase their product in a one-on-one meet with the buying team from Woolworths.
  • The International Buyer’s Program in partnership with Export Connect, with the aim to bring high profile international buyers to Naturally Good. Read more about the buyers who attended the 2018 event.

Planning is well underway for the 2021 event, stay tuned for new and exciting initiatives, all curated to attract the right buyers to see you at the show.

What business are you in?

Natural Food & Drink

Retailers are increasing the amount of space dedicated to natural food and drinks products. Changing consumer tastes is leading to retailers actively seeking out new products for their shelves. Naturally Good is the perfect launching pad to get your products distributed throughout Australia.

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Natural Beauty & Personal Care

It’s no secret that the natural and organic beauty and personal care industry is booming. Naturally Good will host beauty buyers from traditional retail as well as online distributors. Exhibit with us and increase awareness and distribution of your brands.

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Natural Home & Living

Beyond focusing on what they put in and on their bodies; consumers are extending their embrace of natural products into their homes. Sustainability, eco-friendliness and natural materials are considerations for home décor. Ranging of unique products are truly growing in demand.

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Natural Health

Australian natural health products are leading the way globally, paired with increasing demand from consumers locally and internationally, it’s time to celebrate your product offering. Naturally Good will introduce your products to retailers, pharmacists and naturopaths as one of the key industries supported at the show.

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Launch New Products
Meet decision makers face to face
Raise your profile
Connect with industry peers
Support resellers and find new distributors
Inspire and educate your market

Build Your Profits and Benefit from The Natural Advantage

How did the 2019 event go?

82% exhibitors satisfied with quality of visitors
$96,400.71 average value spend per visitor
4 hours 29 mins average dwell time
7 / 10 visitors have sole or joint responsibility for purchases
92% visitors said Naturally Good is important to their business
7.3 / 10 visitors quite likely or very likely to purchase from exhibitors

Business Summit

Being held in 2021, the summit program will dive into our rapidly growing and changing industry, where you’ll hear from an impressive line up of experts on topics such as consumer strategy and ecommerce.

Find out more

Where to next


Read more

Audience Overview

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