30-31 May 2021


Naturally Good will take place 30-31 May 2021 at the ICC Sydney, it’s now the perfect time to start planning your 2021 business calendar, with Naturally Good on it!

The current situation has seen a dramatic shift in consumer behaviour and the way consumers are shopping, with natural and organic alternatives becoming the preferred choice. The retail industry has also quickly progressed, with businesses having to adapt, rethink and update the product ranges they stock to meet the rapidly changing demand. It is important, now more than ever, to be on the forefront of this change.

Naturally Good serves as the perfect platform to keep on top of what’s happening in the natural and organic and retail industries. Meet face-to-face with eager buyers after your products, discover the newest trends and products in the market, and grow your business and your profits. We look forward to seeing you at our 2021 show! Find out more in our 2021 event prospectus.

Live events are important and desired by attendees


We conducted some research with the Naturally Good retailer and buyer database and are pleased to share with you the preliminary results which reflect the positive want and need to attend live events.

0 %
said attending trade exhibitions are important to their business
0 %
are highly likely or likely to attend the next edition of Naturally Good
0 %
prefer attending face-to-face trade shows
0 %
would attend trade shows more frequently or the same amount in the future

Naturally Good 2019 in numbers

Total Visits
International Attendees
First Time Visitors

Naturally Good 2019 visitor numbers are CAB audited.

Exhibitions return to ICC Sydney

The ICC Sydney has been given the green light by the New South Wales Department of Health to proceed with exhibitions subject to the one person per four square metres of space and no capacity limit. All exhibitions held at the ICC Sydney will be delivered in line with the venue's rigorous ASM Global Venue SHield EventSafe Operating Framework while meeting NSW Government restrictions. Our team are working closely with the ICC to ensure the smooth delivery of a safe Naturally Good 2021 for all exhibitors, visitors and staff, while meeting NSW Government restrictions.

Find out more

Peace of Mind Guarantee

We’re committed to doing right by you and while we are always working towards a COVID-safe event, we understand how things can change quickly.

If it turns out the event in May 2021 is cancelled, we will offer a transfer of your booking to another show, or a full refund of all payments made. Refer to T&C’s in your stand contract.

We are dedicated to ensuring our attendees can do business in a COVID safe environment as we prepare for our 2021 show. Click here to view our event safety guidelines.

What business are you in?

Natural Food & Drink

Retailers are increasing the amount of space dedicated to natural food and drinks products. Changing consumer tastes is leading to retailers actively seeking out new products for their shelves. Naturally Good is the perfect launching pad to get your products distributed throughout Australia.

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Natural Beauty & Personal Care

It’s no secret that the natural and organic beauty and personal care industry is booming. Naturally Good will host beauty buyers from traditional retail as well as online distributors. Exhibit with us and increase awareness and distribution of your brands.

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Natural Home & Living

Beyond focusing on what they put in and on their bodies; consumers are extending their embrace of natural products into their homes. Sustainability, eco-friendliness and natural materials are considerations for home décor. Ranging of unique products are truly growing in demand.

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Natural Health

Australian natural health products are leading the way globally, paired with increasing demand from consumers locally and internationally, it’s time to celebrate your product offering. Naturally Good will introduce your products to retailers, pharmacists and naturopaths as one of the key industries supported at the show.

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Launch New Products
Meet decision makers face to face
Raise your profile
Connect with industry peers
Support resellers and find new distributors
Inspire and educate your market

Build Your Profits and Benefit from The Natural Advantage

How did the 2019 event go?

82% exhibitors satisfied with quality of visitors
$96,400.71 average value spend per visitor
4 hours 29 mins average dwell time
7 / 10 visitors have sole or joint responsibility for purchases
92% visitors said Naturally Good is important to their business
7.3 / 10 visitors quite likely or very likely to purchase from exhibitors

Business Summit

Held just two-days before the show so you can attend whilst in Sydney for the expo, the summit program will dive into our rapidly growing and changing industry, where you’ll hear from an impressive line up of experts on topics such as consumer strategy and e-commerce. Exhibitors can book at the discounted ticketed rate of $295+GST, that’s a $100 saving off the early bird rate. Simply book through the exhibitor registration form.

Find out more about the program.

Where to next


Read more

Audience Overview

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