26-27 May 2025

Speaker Profile

Lisa Crawford Jones


Director, Tomorrowstory
Lisa Crawford Jones is an award-winning journalist, Content Manager to Naturally Good, and owner of
marketing + design studio Tomorrowstory, where she serves as Marketing & Creative Director to fast-growing
health and wellness brands.
A health marketing specialist with more than two decades spanning public and private sectors, Lisa’s held
senior positions in public health policy, media, communications, content, brand marketing, and advertising,
and is fortunate to have worked on some of Australia’s leading above- and below-the-line health and social
behaviour change campaigns.
She’s the former Brand & Marketing Manager at Unique Health Products where she led a dynamic team to
contribute to the growth of brands like CLIF Bar, ACURE and others across food, drink, beauty and personal

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