Speaker Profile

Lisa Crawford Jones is an award-winning journalist, Content Manager to Naturally Good, and owner of consultancy Tomorrowstory, where she uses strategic storytelling to help forward-thinking founders build value in their brands and their companies.

Before launching Tomorrowstory, Lisa was the Brand & Marketing Manager at Unique Health Products where she led a dynamic team to contribute to the growth of brands like CLIF Bar, ACURE and others across food, drink, beauty and personal care. Later joining the founders of Naturally Good, she created the Business Summit, Speaker Series and annual Pitch Fest to support start-ups.

A health content specialist with more than two decades spanning public and private sectors in both consumer and trade markets, Lisa’s held senior positions in public health policy, media, communications, content, brand marketing, and advertising, and is fortunate to have worked on some of Australia’s leading above- and below-the-line health and social behaviour change campaigns.