The 2024 agenda

Sustainable Salons is a profit-for-purpose organisation dedicated to getting people, planet, and profit working for each other. Hear about how Sustainable Salons empower businesses in the salon and spa industry, and their consumers to make a real, measurable change, helping divert resources from landfill and transform them into a positive force for good. Learn how to become a Sustainable Salon and hear from two Salons that are part of this revolutionary initiative.

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Having been diagnosed with cancer in 2022, Danielle Lill speaks to some of the skin, hair and body changes, sensitivities, and other cancer related side effects she experienced during and post cancer treatment. She shares valuable insights into how beauty service providers can support cancer patients both physically and emotionally at this time.

Look Good Feel Better – a free national cancer support program - will launch Style for Cancer; a new initiative in August 2024, created as a direct request from beauty service professionals. The campaign will raise vital funds for the charity whilst educating and providing style, beauty, and grooming professionals with the knowledge and resources, empowering them to confidently support their clients as they navigate cancer diagnosis and treatment. We invite all Style Makers to join us as a force for good. Registrations for Style For Cancer 2024 are now open.

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Kylie is a qualified, professional hairdresser, salon owner, an employer of makeup artists with over 25 years in the beauty industry working as a professional Makeup Artist. Awarded Makeup Artist of the year in 2014, 2015 & 2016, Kylie will demonstrate how to create and apply natural beauty products that are long wearing, high performing, that work under studio lights, long shoot days, for wedding and special events.

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Clear beauty is a movement centered around transparency in the skincare and beauty industry. By advocating for clarity in every aspect of a beauty brand from production and communication, this approach empowers consumers with the knowledge to make informed choices, fostering trust between brands and their customers.

It’s relevant to everything from marketing claims and advertising, ingredient listings, ingredient sourcing and traceability, product packaging, brand values, supply chain, consumer education, regulatory compliance and environmental responsibility. Jennifer and Tarj have an open and honest conversation about the fearmongering and misinformation that's SO prevalent in the skincare and beauty industry.

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Lucy Bradshaw is a passionate pioneer in the Blue beauty movement, surpassing clean and green practices with an unwavering dedication to sustainability and transparency. Lucy saw a clear gap in the fragrance market; and with her unique fusion of expertise she was inspired to create Tulita, a 100% natural, wellness fragrance. Her approach incorporates natural, biodegradable, plastic-neutral, refillable, reusable, upcycled, and recyclable elements - setting a new standard in the fragrance industry. Tulita is “Evolutionary” not just in its energy but in what it means for the fragrance category as a whole – Lucy is at the forefront of a fragrance revolution.

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These brand founders have created fitness-friendly beauty products that fit seamlessly into gym bags, perfectly tailored to meet the unique needs of active customers. These products encapsulate the perfect blend of smart and effective solutions for post-workout care, becoming the ultimate gym bag beauty essentials. They do not just deliver performance, but they are also perfectly sized to accompany active customers on their fitness journey. Expand your retail range with high-performing multi-use body products, and give your active customers the care they deserve without the inconvenience of additional time or effort. These are more than just beauty and personal; care products; they are a lifestyle, a solution and a statement for those who live in the fast lane yet desire to maintain their beauty regime effortlessly.

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Redefining successes in the retail sector involves unraveling the complex layers of customer loyalty. The key to unlocking this potential is through immersive and personalised customer relationships. As we approach 2025, it becomes even more critical to understand and implement these strategies effectively.
In the retail landscape, customer loyalty cannot be overemphasised. The driving force behind a thriving retail business is an authentic and interactive relationship with customers. Customers feel more valued when their needs are anticipated and met with precision.
* Understand your customer's needs
* Anticipate and address them accurately
* Foster an engaging relationship

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Today's competitive retail landscape demands more than just selling products. In an era where consumers are progressively environmentally aware, businesses must adapt and embrace sustainable marketing strategies.
Sustainable marketing not only is about reducing environmental harm but also building brands that consumers trust and admire for their ecological sensibility. It's not just a trend or a buzzword, but a fundamental shift in how businesses operate and communicate with their audience.
Businesses that acknowledge this shift and incorporate sustainability into their marketing strategies can significantly amplify their impact and shape the future of retail. A commitment to environmental responsibility can help establish a strong brand reputation, foster customer loyalty, and even boost profits.
So, how do we get there? It's a journey that requires a deep understanding of the market, innovative thinking, and a willingness to take bold steps. It's time for businesses to step up and make a difference in how they market, sell, and operate.
In conclusion, the future of retail lies in sustainable marketing strategies. It's a transformative approach that can amplify your business impact and foster a future we all want to be part of.
Join us in this journey and be part of shaping tomorrow's retail. Let's amplify our shared impact for a more sustainable future.

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The team at Green Friday believe that brands doing more for our planet deserve recognition, awareness and a platform to shine. Simultaneously, they believe that consumers deserve the opportunity to make informed decisions about their purchases and to support brands that align with their morals and values.

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In the ever-evolving world of skincare, the true needs of youthful skin often get lost amidst the chaos of fleeting TikTok trends. The journey through the skincare maze can be daunting - but there's much more to consider than what's currently trending. What skincare should a tween use? From lotions and serums to bold scents and brightly coloured packaging, skincare products now have a huge customer base among tweens.
Companies have racked up more than $9 billion in sales in the past year alone, and social media helps draw preteens in. Often influenced by TikTok 'skinfluencers' and peer pressure into thinking they need it. The key is to keep it simple and without complicated ingredients.

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Engaging women over the age of 50 is crucial for retailers, as this demographic accounts for a notable segment of consumer spending. With these women representing 27 percent of all consumer spending, according to the AARP, they outpace men of the same age by 3 percent. Their significant economic influence has led Forbes to dub them "super consumers". With an accumulated purchasing power exceeding $15 trillion, women over 50 are presently the wealthiest, healthiest, and most active generation in history.

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The male grooming industry is a booming sector, boasting a global market value exceeding $78 billion. This flourishing industry has witnessed a significant surge in recent years, driven by a shift in consumer behaviour and an increasing emphasis on self-care and grooming among men. From skincare products to hair care essentials, and from beard grooming accessories to personal hygiene products, the male grooming sector comprehensively spans a vast array of products tailored to the grooming needs of the modern man. This industry is not just about products, but also includes services such as barber shops and men's spas which are increasingly popular.

Understanding this thriving industry is essential for businesses aiming to capitalise on the opportunities it presents. The male grooming industry is a testament to the changing societal norms and the evolving definition of masculinity.

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