Written by Fiona Ward In July 2017, a new legislation came into force in Australia: banning the sale of animal-tested cosmetics and other personal products in the country, as well as those containing ingredients tested on animals. For many already working in the natural wellness sphere, an ethical, cruelty-free stance
Beauty is big business – and natural beauty is looking set to be even bigger. As beauty loving consumers grow increasingly conscious of not only what they put on their skin, but also of beauty products’ greater environmental impact, the demand for natural options continues to rise. Catering to the
Written by Laura Daquino These days, the lines between beauty and food are blurred, presenting an unparalleled marketing opportunity for brands across the spaces. We’re seeing wellness brands bid farewell to packaging stereotypes. No longer is the neutral colour scheme, with a touch of green, the only way to sell